This year’s MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we’d done before. MozCon Virtual was a delightful journey into the unknown. Just a few of the practical lessons we learned: And while it may have felt a little different this year, with 21 industry experts covering topics all the way from easy-to-implement machine learning to effective content promotion to crafting a keyword strategy that accounts for a world in crisis, MozCon Virtual offered up the same caliber of high-quality content as any in-person event […]
A solid co-marketing partnership is one of the better ways to reach a previously untapped audience, generate positive publicity, and create a wealth of valuable marketing collateral. When done right, it’s a mutually beneficial, thoroughly productive way to boost your marketing efforts as a whole. Aligning yourself with an industry peer can pay off in spades, but these kinds of relationships aren’t easy to start and sustain. Your partner’s interests and qualities need to complement yours, and the companies you work with have to be reliable enough to consistently pull their weight. Finding a company that fits that bill is hard in its own right, but once you’ve identified one […]
When people hear the phrase “local business” they tend to think of mom and pop stores. But national brands like Chipotle, Anytime Fitness, Home Depot, Macy’s and Walmart are also local businesses because they exist in specific communities. Local laggards. Despite the fact that they make most of their money in stores, multi-location brands have typically been slow to focus on local-digital marketing tactics such as local SEO, GMB optimization, review management and localized social media marketing. Many have traditionally relied on national strategies despite evidence that consumers engage with these entities primarily at the local level. A new survey from Forrester, commissioned by SOCi, finds that 60% of multi-location […]
Do you want to add a job application form to the careers page on your WordPress website? Often small businesses do not have a system in place for receiving job applications. This can quickly lead to a huge number of resumes in your email inbox, without an easy way to sort through them. The good news is that you can easily solve this. In this article, we’ll show you how to create a job application form in WordPress that makes it easy for people to apply online while also making it easy for you to manage applications in one place. Creating Your Job Application Form in WordPress If you run […]
The writing process is a chance to let creativity fly and tell a story with your own words. Another, less glamorous part of the writing process is editing. As you may know, proofreading is essential for any blog or ebook. It makes your work look professional, and without editing, it’s unclear to know how many mistakes or readability problems being published. Remembering every single little grammar and editing rule is nonsense. While many become instincts over time, humans are known to make mistakes. That’s why we’ve created a checklist for you to use while editing so you have a point of reference while proofreading. This list isn’t just about grammar […]
Ecommerce is an undeniably powerful opportunity for retail stores to increase sales and reach new customers. And, in 2020 and beyond, it will continue to become an increasingly popular shopping choice for many consumers. In fact, Statista predicts that ecommerce revenue will surpass $638 billion in the U.S. by 2022. And, in 2020, amidst the global crisis, ecommerce is fast becoming the go-to model for keeping retail businesses afloat. Brands that have adopted ecommerce are seeing success, particularly since most shoppers are staying at home. But, for companies considering how to shift into ecommerce, such a drastic shift can feel like a challenge. To ease the burden on retailers, we […]
Do you want a larger audience to consume your social media content? Wondering how to create content that’s more accessible to people with impairments? In this article, you’ll discover tips and tools to make your social media content accessible to everyone. Why Accessibility Matters to Marketers A lot of people assume that accessibility is impossibly […] The post How to Optimize Your Social Posts for the Visually Impaired appeared first on Social Media Examiner | Social Media Marketing.