How to Design Content Remarketing Campaigns That Actually Work

How to Design Content Remarketing Campaigns That Actually Work

You know content marketing works, so you’ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come — they find your content in search results and in their social media feeds. But they may not fill out a form and become a lead right then and there. It’s not always because they’re not interested in your message — so how do you recapture those viewers who left your site? Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you’re not doing it, you’re leaving money on the table. Let me outline for you the sections […]

Facebook launches free ‘paid online events’ for SMBs and others

Facebook launches free ‘paid online events’ for SMBs and others

Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money. A few months ago, the company announced $100M in cash grants and ad credits for SMBs. It later introduced Facebook Shops to help SMBs sell online. And today it announced a new product to monetize classes and online events called, matter-of-factly, “paid online events.” Potentially powerful new channel. Paid online events is currently a free product that enables “businesses, creators, educators and media publishers” to set up paid events or classes online and keep 100% the revenue themselves — except on iOS, where event hosts must give up the 30% “App-Store tax,” as Facebook called […]

7 Best Shopify Alternatives in 2020 (Cheaper and More Powerful)

7 Best Shopify Alternatives in 2020 (Cheaper and More Powerful)

Are you comparing Shopify alternatives to weigh their pros and cons? You might have thought about using Shopify to create an online store. While it’s a popular option, it may not be the best fit for your eCommerce business. In this article, we’ll compare the best Shopify alternatives along with their pros and cons, so you can choose the best platform to build an online store. Is Shopify the Right Choice for Your Online Store? Shopify is an all-in-one eCommerce platform. It handles all the technical details that goes into running an online store, like hosting, domain name, maintenance, software updates, and more. This makes Shopify a popular choice among […]

What is a Business Plan? Definition, Tips, and Templates

What is a Business Plan? Definition, Tips, and Templates

The business plan is an undeniably critical component to getting any company off the ground. It’s key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality. In an era where more than 50% of small enterprises fail in their first year, having a clear, defined, and well thought-out business plan is a crucial first step for setting up a business for long-term success. Business plans are a required tool for all entrepreneurs, business owners, business acquirers, and even business school students. But … what exactly is a business plan? In this post, we’ll explain what a business […]

The 11 Facebook Ad Campaign Objectives and How to Choose What’s Right For Your Business

The 11 Facebook Ad Campaign Objectives and How to Choose What’s Right For Your Business

Facebook ads are a great tool to get your message in front of the platform’s 2.5 billion monthly users. With such a large audience, you can understand why the platform is attractive to advertisers. Over 7 million advertisers to be exact. To succeed and maximize your return on investment (ROI) among so many audience members and competitors, start with why you want to use Facebook ads and what you hope to achieve with them. After all, your campaign objective is the first thing Facebook will ask you about when you go to create an ad. Your Facebook campaign objective — meaning the action you want someone to take after they […]