How to Optimize Your Content for Google’s Featured Snippet Box

How to Optimize Your Content for Google’s Featured Snippet Box

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. This actually pushes organic results further down the page. So what does that mean for SEOs? Well, that’s what I set out to explore. Naturally, ranking in the Featured Snippet itself remedies the problem of positioning, but is this strategy something worth doing? What is a Featured Snippet, anyway? And more importantly, what do you have to do to appear there? What Is a Featured Snippet? Featured Snippets — also known as answer boxes — are selections of content displayed […]

Strange bedfellows Google and Firefox renew their ‘default search’ partnership

Strange bedfellows Google and Firefox renew their ‘default search’ partnership

Google and Mozilla’s Firefox need one another. That was recently reaffirmed in the decision to extend their 2017 search partnership, which was set to expire this year. Mozilla gets most of its revenue from search partnerships, the most important of which is Google — the latter is the default search engine for Firefox in North America. Google needs Firefox as a competitor in the browser segment, which it dominates globally. Google’s browser is under antitrust scrutiny in both Europe and the U.S. Existential time for Mozilla. Failure to extend the search deal with Google could have been a potentially existential blow to Mozilla, which has laid off 320 employees since […]

How to Display Your Facebook Timeline in WordPress

How to Display Your Facebook Timeline in WordPress

Do you want to show your Faecbook timeline posts on your website? By adding your Facebook updates to your website, you can keep users updated with real-time status and even boost your Facebook following. In this article, we’ll show you how to easily display your Facebook timeline in WordPress. Displaying Your Facebook Timeline in WordPress We’re going to use Smash Balloon’s Custom Facebook Feed Pro to add our Facebook timeline to our WordPress website. First, you need to go to the Smash Balloon website and download the Custom Facebook Feed Pro plugin. Next, you need to install and activate the plugin on your site. For more details, see our step […]

Google Performance Planner adds support for conversion delay and shared budgets

Google Performance Planner adds support for conversion delay and shared budgets

Google has added three new features to Performance Planner, its ad campaign forecasting tool, the company announced Monday. Performance Planner can now account for conversion delay and supports shared budgets across search campaigns as well as campaign plans that can be viewed and edited by other stakeholders. A screenshot of Performance Planner’s new sharing feature. Source: Google. Why we care Being able to account for the lag between when a user clicks on an ad and when they perform a conversion action can help advertisers get more accurate campaign projections. Shared budget projections may also make the Performance Planner tool more useful for advertisers managing their campaigns that way. And, […]

Why marketers should break SEO strategies into pre- and post-purchase

Why marketers should break SEO strategies into pre- and post-purchase

Acquiring search data is not a terribly hard part of an SEO’s job. From the platform-based tools that give marketers the ability to see how their site rankings perform to a range of third-party tools that dig deeper into the data to understand intent and customer lifecycle, there are many ways marketers gather data on how their customers are behaving. “But how can we then take information that we’ve acquired and then apply it to our strategies from an SEO strategy standpoint as well as from a marketing standpoint?” said Leslie Ramey, SEO Solutions Consultant at Botify. One approach she advocates for is breaking the approaches down into one bucket […]

Google Search Console Insights for content creators

Google Search Console Insights for content creators

After being under the radar for a couple of months, Google has confirmed the new Google Search Console Insights. Search Console Insights is a new view of your data specifically “tailored for content creators and publishers,” Google said. It can help content creators understand how audiences discover their site’s content and what resonates with their audiences. Search Console Insights uses both Search Console and Google Analytics data in one view. Google announced the beta today on Twitter, saying, “Today we’re starting to roll out a new experience to beta testers: Search Console Insights. It’s a way to provide content creators with the data they need to make informed decisions and […]

Instagram Influencer Marketing Myths, Debunked

Instagram Influencer Marketing Myths, Debunked

Growing up for me, becoming an influencer wasn’t a job someone could aspire to be. But nowadays, it’s a job that kids dream of and an industry that impacts young adults purchasing decisions. In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. At this point, you might be wondering, “What’s an influencer?” According to Influencer Marketing Hub, “An influencer is someone who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.” On the other hand, Andrew Delaney, a senior […]