Creative Diversification — More Hooks and Less Risk for Link Building

Creative Diversification — More Hooks and Less Risk for Link Building

As digital PRs we can often get stuck with our “campaign goggles” on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea of where you’d like your campaign to be featured, what kind of headlines you want it to achieve, and how people should read your data and story. As we all know, we can’t control the outcomes of a campaign, but we can certainly push them in the right direction. To give your link building campaigns the best chance in the outreach stage, you need to make sure there is enough creative diversification during the production process, especially for […]

Google’s new features for product, job and recipe activity cards usher users along their journey

Google’s new features for product, job and recipe activity cards usher users along their journey

Google has extended the functionality of its related activity cards with respect to shopping, job and recipe-related searches, the company announced Tuesday. The new features are designed to make it easier for users to take the next step in their journey; in this case, making a purchase, finding a job or preparing a meal. The shopping activity card. Google search will now show products that a user has been researching, even if the product was featured in an article the user was reading. The shopping activity card featuring products associated with a user’s activity. Source: Google. Price ranges and star ratings make it easier for users to compare the products […]

WordPress vs. Blogger – Which one is Better? (Pros and Cons)

WordPress vs. Blogger – Which one is Better? (Pros and Cons)

Are you planning to start a new blog? Not sure whether you should use WordPress or Blogger as your blog platform? Well, we can help. WordPress and Blogger are the two most popular blogging platforms on the internet. They both let you create a blog easily. However, they work quite differently, and each has specific pros and cons. In this article, we will compare Blogger vs WordPress side by side and show you the differences that matter. Our goal is to help you decide which is the better platform for your needs. What to Look for in Your Blog Platform? Before we begin our WordPress vs. Blogger comparison, let’s cover […]

Do AR Product Previews Actually Lead to Purchases [New Research]

Do AR Product Previews Actually Lead to Purchases [New Research]

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them. But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? This question has been asked by companies like Amazon, Warby Parker, and IKEA which have embraced AR product reviews. With these previews, ecommerce visitors can see an item of clothing on a photo of their body, preview what furniture will look like in their bedroom, and even size themselves to ensure they’re buying a product with the […]

Yelp’s updated ‘Request a Quote’ and new ‘Nearby Jobs’ provide lead-gen for SMBs

Yelp’s updated ‘Request a Quote’ and new ‘Nearby Jobs’ provide lead-gen for SMBs

Yelp introduced “Request a Quote” business messaging in 2016. In the interim, the company added capabilities and is now reintroducing it as a more full-featured lead-generation and business matching tool with appointment booking. Yelp is also launching “Nearby Jobs” for local services businesses, which gives them the ability to access a flow of local leads a part of a $240 monthly subscription. Businesses can proactively reach out to interested consumers based on a feed of local projects and service requests. On track to 100 business categories. More than 60 business categories now offer Request a Quote, featuring a newly revamped lead-gen questionnaire. That will grow to 100 in the near […]

Google Search Console can now help you fix your AMP Signed Exchange (SXG) problems

Google Search Console can now help you fix your AMP Signed Exchange (SXG) problems

Google announced that Search Console has been upgraded to support reporting on issues around AMP and signed exchanges. Signed exchanges (SXG) can be used with AMP to show your real publisher URL and not the Google AMP cache URL when serving your AMP articles. Google’s URL inspection tool and the AMP enhancement report within Search Console can both now report on issues around signed exchanges and AMP. With these updates, “sites implementing SXG for their AMP pages will be able to understand if there are any issues preventing Google from serving the SXG version of their page using the Google AMP Cache,” Google said. URL inspection tool. The URL inspection […]

How to Find Your Business’s White Space Opportunities

How to Find Your Business’s White Space Opportunities

When McDonald’s first opened its doors, they had two items on the menu: burgers and fries. After surveying competitors, the founders saw that in order to stand out as a food company, they had to be different. Instead of offering a multitude of menu options, they decided to hyper-focus on the bestsellers, which catapulted their customer satisfaction. What McDonalds’ founders did was find white space opportunities in their industry. While other fast food restaurants at the time were offering a diverse menu but lacking in customer service — the McDonald’s team decided to focus on two items so customer service would be at the forefront. By surveying what was missing […]