Years of economic growth have been wiped out by COVID-19. However, the story for e-commerce has been the opposite: an acceleration of growth that otherwise might have taken years. Approaching 20% of retail. The U.S. Commerce Department reported new retail sales data (.pdf) earlier this week. It shows a huge spike in second-quarter e-commerce spending as a percentage of total retail, growing from 11.8% in Q1 to 16.1% in Q2. Some analysts and outlets exclude categories such as restaurants, bars, automobile dealers and gas stations to tell a stronger growth story. Using that formula, which is a bit of a cheat, e-commerce is now closer to 21%. To put all […]
WordPress is the world’s most popular website builder. It allows you to easily create websites, blogs, eCommerce stores and more. If you have been wondering what is WordPress, how does it work, and what you can use it for, then you are in the right place. In this beginner’s guide, we will explain what is WordPress, how you can use it, and answer some of the most frequently asked questions about WordPress. What is WordPress? WordPress is a website builder and content management system. It is an open source software that anyone can use to make any kind of website imaginable. It started out as a blogging platform in 2003 […]
For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it. Every SEO strategy ever devised aims to get you there. If you’re lucky enough to land a high ranking, you’ll enjoy a pretty big advantage over competitors when it comes to finding new customers. At least that’s the prevailing belief among modern marketers and SEO specialists. But — just how valuable is a page-one ranking? Teknicks surveyed more than 1,000 internet users using a representative sampling method to uncover their Google search behavior and find out how far they’d go to find what they’re looking for online. Answers were predictably […]
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The average online user is exposed to anywhere from 6,000 to 10,000 ads every day. And volume isn’t the only problem. Ads are becoming increasingly pervasive, obnoxious, and inescapable, as users are being bombarded with irrelevant offers, popups, and embarrassing autoplay videos. Even if the top three motivations for ad-blocking include “Too many ads”, “Ads are annoying or irrelevant”, and “Ads are too intrusive”–the good news is, consumers don’t hate all ads: So, it’s crucial marketers distinguish between intrusive vs. non-intrusive advertising. What is intrusive advertising? Intrusive advertising refers to pushing invasive, unwelcomed, irrelevant ads in front of consumers. They pop up unexpectedly, block the host page, flash annoyingly, open […]
For some reason, whenever I hear the words “marketing automation,” I think of the “Transformers” movie with Shia LaBeouf and Megan Fox. It makes me think of the Autobots doing all our marketing — which would be pretty cool. But today, we’re not going to be talking about the robots from Cybertron. Instead, let’s focus on how marketing automation can benefit your business. Marketing automation is the process of making systems or processes occur automatically within a software. Essentially, marketing automation can help streamline your marketing efforts and make your department more efficient. In today’s post, let’s review the top benefits of marketing automation. 1. Efficiency. First and foremost, marketing […]
In college, I took a class on graphic design. One requirement for the class was to have working knowledge of Adobe. Since most of us in the class had no idea how to use Adobe’s expansive design suite, my school invited an implementation partner to visit and show us the ropes. Someone from the partnering agency came to our class and demonstrated how to use the tools we had for InDesign to maximize our success in the class. I loved this presentation because it was created just for our group — the presenter polled us about what we wanted to learn and delivered relevant information based on that feedback. I […]
Microsoft Advertising Editor users now have access to AI-powered recommendations and campaign-level associations, the company announced Wednesday. The new features are designed to help advertisers optimize campaign performance and make bulk campaign management easier. Recommendations as they appear in Microsoft Advertising Editor. Source: Microsoft. AI-powered recommendations. Recommendations, which were released as a closed beta in November, are now available globally. Denoted with a lightbulb icon, recommendations can include suggestions for bid optimizations, new keywords to add, and fixes for ad groups that are missing ads or keywords. Advertisers can implement recommendations directly from Microsoft Advertising Editor’s error pane or review recommendations and their estimated impact before applying them. Campaign-level audience […]