ProTip: Instapage Form Submission Tracking for Google Tag Manager

ProTip: Instapage Form Submission Tracking for Google Tag Manager

In a recent article, we discussed the Landing Page Platform, Instapage, and how it can benefit you in your Digital Marketing portfolio.  Recently, we ran into an issue with one of our pages not tracking the Form Submissions correctly in Google Tag Manager.  We found that it was possible to get a false-positive submission if someone clicked the Submit Button, before completely filling out the form.  While this may be a rare occurrence, it was still something we wanted to address and correct.  Note:  this is for tracking the built-in forms that are part of Instapage, not any third-party forms that may be used separately from Instapage. 1)  To start, […]

How To: Whitelist Email Addresses In Gmail

How To: Whitelist Email Addresses In Gmail

Have you ever had somebody say they sent you an email, but you never got it, or you ended up finding it in Spam/Junk?  Yeah, it happens to all of us.  So, what can you do about it?  Well, there is the process of ‘Whitelisting’ an email, so that it doesn’t end up in Spam.  Let’s take a look at what you need to do, to always receive those very important emails. In this scenario, we will be showing you how to set up a Whitelist Filter in Gmail. 1) Login to Gmail, click on the gear icon and select “Settings”: 2) Select “Filters and blocked addresses”: 3) Scroll past all your existing […]

Intro to Google Analytics & Tag Manager

Intro to Google Analytics & Tag Manager

We recently did a tech training for our team at Traffic Builders on the basics of Google Analytics and Google Tag Manager.  While the Ad-Ops products are the meat and potatoes of our services, all of the data and metrics usually comes back to being able to track the performance of those products, and for that, we use Analytics and Tag Manager.  Here’s a link to our Slide/Deck, and some quick snippets are outlined below. Google Analytics Access – Account / Property / View Create New Account Create New Property Google Tag Manager Access – Account / Container Create New Container Add Tag(s) Installation Into WordPress Admin Level User Access […]

InstaPage – What Is It, and Why Should I Use It?

InstaPage – What Is It, and Why Should I Use It?

As websites have evolved, in their design, and more importantly, purpose, the creation of Landing Pages has become a key part of Digital Marketing.  Using your existing website to build a landing page has both its Pros & Cons.  While it is convenient to just build another page on your existing site, there can be downsides to doing so, in both design and function. There are many other dedicated platforms out there that specialize in creating landing pages, one of which is Instapage, which we have been using for some time now, and today, we’ll give you a basic intro to it and how it works.  As Instapage says on […]