As websites have evolved, in their design, and more importantly, purpose, the creation of Landing Pages has become a key part of Digital Marketing. Using your existing website to build a landing page has both its Pros & Cons. While it is convenient to just build another page on your existing site, there can be downsides to doing so, in both design and function. There are many other dedicated platforms out there that specialize in creating landing pages, one of which is Instapage, which we have been using for some time now, and today, we’ll give you a basic intro to it and how it works. As Instapage says on […]
