We recently did a tech training for our team at Traffic Builders on the basics of Google Analytics and Google Tag Manager. While the Ad-Ops products are the meat and potatoes of our services, all of the data and metrics usually comes back to being able to track the performance of those products, and for that, we use Analytics and Tag Manager. Here’s a link to our Slide/Deck, and some quick snippets are outlined below. Google Analytics Access – Account / Property / View Create New Account Create New Property Google Tag Manager Access – Account / Container Create New Container Add Tag(s) Installation Into WordPress Admin Level User Access […]
