If you haven’t heard by now, Universal Analytics (UA) from Google Analytics, will be going away as of July 1st, 2023, and replaced by GA4. What does this mean? Well, for now, not much, other than you need to start preparing yourself (and your website) for the change.
Understand what’s going to happen
- Until July 1, 2023, you can continue to use and collect new data in your Universal Analytics properties.
- After July 1, 2023, you’ll be able to access your previously processed data in your Universal Analytics property for at least six months. We know your data is important to you, and we strongly encourage you to export your historical reports during this time.
Our friends over at Conduit Digital wrote a great piece outlining some of the changes and how to prepare for the change(s) in the months to come.
We’ll get into more in-depth information in forthcoming blogs, but for now, check out what Measure School has to say about it, below.