Businesses Still Can’t Nail Effective Communication [New Data]

Businesses Still Can’t Nail Effective Communication [New Data]

Whatever your niche or industry, there can surely be no debate — effective communication is critical to success. Businesses universally recognize the importance of sharing and documenting information effectively, both internally and with customers. And yet, counterintuitively, with more technology available than ever before, new data published by Project.co reveals that businesses are struggling as much as ever to effectively communicate. For instance, while 89% of people believe that effective communication is extremely important, only 17% of people believe their own business’ communication is excellent. (In fact, 8 out of 10 say it’s average or even poor.) People know the stakes are high here. But still, they can’t get things […]

The State of Video Marketing in 2020 [New Data]

The State of Video Marketing in 2020 [New Data]

A decade is a long time. I mean, just think back to the end of 2009. Barack Obama was about to enter his first full year in the White House, Farmville was the flavor of the month with 83 million monthly users on Facebook, and Avatar had just hit movie theatres worldwide, becoming — at the time — the highest-grossing movie ever. But even then, ten years ago, people were already starting to make big predictions about online video, and its potential to change the world of marketing. Not all predictions come true — but, as we reach the end of the decade, it’s fair to say that these ones […]