Co-Citation & Co-Occurrence: How Important Are They for SEO Today? via @AdamHeitzman

Co-Citation & Co-Occurrence: How Important Are They for SEO Today? via @AdamHeitzman

As we all work to understand Google’s algorithm and become proactive and not reactive in our marketing strategies, you have to be careful you’re not falling victim to just another buzzword (and in this industry, that can be hard to navigate). We did the research for you to understand what co-citation and co-occurrence mean, how they’re different, and whether these are tactics to take seriously when it comes to strategizing the SEO of your website. Hint, the answer might not be what you think! What Is Co-Citation? We all know that link building works; but this is much to Google’s dismay. Enter co-citation (and co-occurrence for that matter, but we’ll […]

Co-Citation & Co-Occurrence: How Important Are They for SEO Today? via @AdamHeitzman

Co-Citation & Co-Occurrence: How Important Are They for SEO Today? via @AdamHeitzman

As we all work to understand Google’s algorithm and become proactive and not reactive in our marketing strategies, you have to be careful you’re not falling victim to just another buzzword (and in this industry, that can be hard to navigate). We did the research for you to understand what co-citation and co-occurrence mean, how they’re different, and whether these are tactics to take seriously when it comes to strategizing the SEO of your website. Hint, the answer might not be what you think! What Is Co-Citation? We all know that link building works; but this is much to Google’s dismay. Enter co-citation (and co-occurrence for that matter, but we’ll […]

An Approach to Achieve Link Building Scalability via @AdamHeitzman

An Approach to Achieve Link Building Scalability via @AdamHeitzman

Link building can be an extremely arduous task. But it’s a necessary one. It’s one of the most effective ways to improve the authority of your website and ultimately keyword positioning, but it’s also a lot of work. Link building involves: Reaching out to other website creators and business owners to network. Guest posting. Research. Constant communication. And much more. The underlying theme of link building is that it requires human effort. While you can, and many businesses do, automate their link building efforts by sending out robotic scripts via email or hiring offshore link building companies, this is not the best way to improve your online credibility. People don’t […]

8 Ways to Reduce Costs & Avoid Laying Off Your Staff via @AdamHeitzman

8 Ways to Reduce Costs & Avoid Laying Off Your Staff via @AdamHeitzman

ADVERTISEMENT COVID-19 is a rapidly evolving situation causing growing concern across the globe, not only for our health but also for the economy. So many businesses are now dealing with the difficult task of learning how to keep a business afloat and retain employees. Because sales are down across the vast majority of industries in America, business owners have to get creative. While laying off staff may seem like the only solution, it’s important to try everything you can first before taking such drastic measures. Fortunately, there are alternative options and places to start if you find yourself facing this hurdle in these uncertain times. 1. Apply for the Second […]

How to Identify a Possible Negative SEO Campaign via @AdamHeitzman

How to Identify a Possible Negative SEO Campaign via @AdamHeitzman

The first step in fighting a negative SEO campaign is just knowing that you’ve been hit with one. Once you’ve identified that you’re the victim of a negative campaign, you can take steps to remedy the situation; it doesn’t have to be a death sentence for your business. That being said, identifying a negative campaign may be harder than it seems. This article will help you diagnose whether  your website has been affected by negative SEO so that you can spend more time on the bigger picture: fixing the problem. What Is Negative SEO? Negative SEO is defined as any action taken with the intent to negatively impact the search […]

Yelp SEO: How to Optimize Your Listings & Rank Higher via @AdamHeitzman

Yelp SEO: How to Optimize Your Listings & Rank Higher via @AdamHeitzman

One of the reasons Yelp works so well is because it doesn’t appear to be a search engine on the surface. It seems completely controlled by reviews, right? While this is definitely true, if you see ads on a page and there is a search function available, you can bet that the website has an algorithm to help it rank different pages, and that algorithm isn’t just about which businesses have the most reviews (go ahead and take a look – it’s hard to find a rhyme to their rhythm of ranking). This is where being strategic in the way you optimize your Yelp page comes in handy. The Basics […]

What to Do When Google Is Ranking the Wrong Page for Your Keywords via @AdamHeitzman

What to Do When Google Is Ranking the Wrong Page for Your Keywords via @AdamHeitzman

It’s typically a good thing when you find out your website is ranking for a keyword you’ve been targeting, right? But what happens when, upon further investigation, you learn that the page you wanted to rank for a particular keyword isn’t the page that Google wanted to rank? (And that it’s another page on your site altogether?) Whether the page is irrelevant or just not the best fit in your eyes, means that all the traffic that’s visiting your site from this newfound keyword isn’t going where you want. This might result in less conversions or a higher bounce rate than previously anticipated. But don’t worry – this problem is […]