The Ultimate Guide to Building a Website Redesign Strategy

The Ultimate Guide to Building a Website Redesign Strategy

So… you want to redesign your website. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve. The better you are at defining that vision at the very beginning, the more successful your redesign will be — and the smoother the entire process will be as well. Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders, this guide will […]

4 Genius Tactics for Increasing Ecommerce Sales

4 Genius Tactics for Increasing Ecommerce Sales

Nothing about running an ecommerce business is straightforward or easy. The goal is, of course, to present a product on your ecommerce website, entice buyers to purchase through ecommerce marketing, and then process payments. This is how even the most basic ecommerce site should run. But, unfortunately, goals are often easier said than met. To meet your goals, you’ve got to put in work — especially if you’re working to build and grow your ecommerce business. Whether you’re an ecommerce veteran or are new the world of ecommerce, here are four genius tactics to entice buyers and increase sales. 4 Tactics to Increase Ecommerce Sales The world of ecommerce is […]

How Responsive Web Design Works

How Responsive Web Design Works

It’s no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. In fact, there are almost 7 billion mobile users worldwide. (For reference, the world population is currently 7.7 billion. That’s a lot of mobile activity.) But what they’re doing on those mobile devices is even more compelling for marketers like us. 40% of consumers use their mobile device to conduct research prior to making an in-person purchase. More than half routinely make purchases using their smartphones, and 55% of shoppers make mobile purchases after finding products on social media. As a result, companies that have […]

16 Creative Lead Generation Ideas to Try

16 Creative Lead Generation Ideas to Try

Lead generation is tough, whether in person or online. Sending cold emails and scraping together lists can be difficult because — let’s face it — often, people don’t want to take the time out of their schedules to talk. What if you could reach your lead generation goals using methods that actually add value for your prospects? And what happens when traditional lead generation methods fall flat due to internal or external circumstances? This lead generation utopia I’m describing is a possibility. To walk you through how to achieve this for your business, we’ve detailed several creative methods you can add to your lead generation strategy. These ideas provide valuable […]

The Ultimate Guide to Local Marketing

The Ultimate Guide to Local Marketing

When I moved to Chicago two years ago, I knew very little about the city and my new neighborhood. As I got comfortable and established myself as a new Wrigleyville resident, I made a very important friend in Google. Google helped me find the businesses, vendors, and specialists I needed in a new city — from a hair salon and gym to an appliance repairman and locksmith. But Google couldn’t have helped me discover these folks without those businesses investing in local marketing. Did you know that 97% of people learn more about a local company online than any other medium? In fact, 88% of mobile online searches for local […]

Images, GIFs or Video: Which Perform Best on Instagram?

Images, GIFs or Video: Which Perform Best on Instagram?

Instagram is a wildly popular platform for consumers and companies alike. One reason the platform is so successful is due to its visual nature. Not only are images and videos more engaging than written text, but visual content is remembered more than text. But deciphering exactly what kind of visual content to post is tough. It can take a lot of work to develop visual content, so it’s important to know where to focus your resources. Learn how to build and implement a successful organic Instagram marketing strategy with this free HubSpot Academy course. When it comes to Instagram, should you be posting more images, GIFs, or videos? Which medium […]

The Ultimate Guide to LinkedIn Company Pages

The Ultimate Guide to LinkedIn Company Pages

In November 2018, LinkedIn launched LinkedIn Pages. This launch provided a new way for consumers to discover and vet their favorite businesses — and for businesses, organizations, and institutions to connect with their audiences. A lot happens on LinkedIn. People post updates, professionals seek new jobs, salespeople pitch prospective customers, and LinkedIn members of all kinds connect, chat, and build relationships. With almost 600 million members, this level of activity comes as no surprise. LinkedIn Company Pages provide a unique way for your organization to stand out from the noise — important noise, but noisy nonetheless. We developed this guide to help you get started.   LinkedIn Company Pages were […]

Tried-and-True Ways to Promote Your Blog Posts

Tried-and-True Ways to Promote Your Blog Posts

There’s nothing quite like the feeling of wrapping up a blog post. After many hours of outlining, researching, and creative writing, it feels amazing to review your completed work and imagine how much your audience will love it … … hopefully enough to trust your brand, share your content, and purchase your products, right? Unfortunately, not even the best blog post can meet any of those goals without being seen first — the post-and-pray method just doesn’t cut it anymore. Today, you need to put a bit more oomph behind those blogs. What kind of oomph are we talkin’ about? We created this blog post to help you with “how” […]

How HubSpot Uses Influencer Marketing to Build Authentic Relationships and Reach New Audiences

How HubSpot Uses Influencer Marketing to Build Authentic Relationships and Reach New Audiences

What do you picture when you think about influencer marketing? At first thought, I picture a lifestyle blogger holding a popular tea, makeup, or activewear brand in an Instagram post. (Perhaps I need to mix up my Instagram following … 🤔) However influencer marketing looks to you, it has taken the marketing industry by storm. Almost 50% of customers say they follow influencers’ product or service recommendations, and over 70% of businesses say the quality of traffic from influencers is better than from other sources. Why is influencer marketing effective? Because it taps into word-of-mouth marketing and social proof, two of the strongest influencers (literally) of shopping behavior and brand […]

How to Build, Run, & Analyze Marketing Reports [Examples + Templates]

How to Build, Run, & Analyze Marketing Reports [Examples + Templates]

As marketers, we’re making important decisions on behalf of our company and team every day. In addition to using our best judgment when it comes to making these decisions, it’s ideal to also utilize data and metrics when we can. Now, you’re likely already tracking marketing metrics such as traffic, leads, and customers — these are all critical parts of the bigger picture of your marketing funnel and flywheel. But as critical as these metrics are, they’re not enough to inform broader marketing decisions that impact your entire organization. This is where marketing reporting comes into play. This guide will help you further explore the marketing reports you can run […]