How to Use LinkedIn Lead Gen Form Ads

How to Use LinkedIn Lead Gen Form Ads

Want to capture more leads from LinkedIn? Are you using the right ad format and conversion objective to generate leads? In this article, you’ll learn how to set up and use a lead generation form in a Sponsored Content ad campaign on LinkedIn. You’ll also discover tips to optimize your lead gen form ads to […] The post How to Use LinkedIn Lead Gen Form Ads appeared first on Social Media Examiner | Social Media Marketing.

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation

It’s no secret that LinkedIn’s ad targeting is by far the best out there for B2B, and it just got a bit sweeter. Last week, LinkedIn released two new forms of company targeting, and they’re not phoning it in – both are excellent and will be useful to our accounts. The new ad targeting types are Company Category and Company Growth Rate. Company Category Company Category in LinkedIn Ads is a curated list from Forbes, Fortune, and LinkedIn. Forbes and Fortune publish their lists publicly, and this is easy for someone at LinkedIn to simply compile the list into a Matched Audience list and make available for every advertiser to […]

How to Create LinkedIn Sponsored Content Ads: A Walkthrough

How to Create LinkedIn Sponsored Content Ads: A Walkthrough

Want to try LinkedIn advertising but don’t know how to get started? Wondering which ad type you should try first? In this article, you’ll learn why LinkedIn sponsored content ads are perfect for your first campaign. You’ll also find a walkthrough for setting up and launching your own ad campaign for website visits. You’ll discover […] The post How to Create LinkedIn Sponsored Content Ads: A Walkthrough appeared first on Social Media Marketing | Social Media Examiner.