Monitoring the Impact of COVID-19 on Brand Sentiment (and Why You Should)

Monitoring the Impact of COVID-19 on Brand Sentiment (and Why You Should)

The COVID-19 pandemic has had major impacts on virtually everything that we do. We’re working from our homes, alongside our kids in virtual school classes, while shopping malls are emptied out, and even going for a walk can feel somewhat unsafe. Logically, COVID-19 has also impacted what people talk about, with pretty much every conversation you have these days now referring, in some way, to the situation. For marketing and communications pros, that’s also meant a re-think in focus. How do you continue maximizing brand exposure amid such an event? Should you even be looking to continue advertising during a pandemic? The true answer is that there is no answer – […]

5 Free Backlink Checkers to Help Improve Your SEO Performance

5 Free Backlink Checkers to Help Improve Your SEO Performance

Backlinks are the lifeblood of SEO. While Google’s algorithms continue to evolve, and some now see them as less relevant than they once were, backlinks, in combination with optimized content, remain the two most important elements that will influence your website’s search rankings. Links signal to search engines that your content is worth being quoted and linked to. This is exactly why link-building campaigns are indispensable for a website, while performing regular backlink analysis is also key to maximizing and improving your search performance. To help with this, here’s a list of five, free backlink checking tools that can give you a better idea of where you’re getting referrals from, and how […]

10 Sentiment Analysis Tools to Measure Brand Health

10 Sentiment Analysis Tools to Measure Brand Health

Are you monitoring your businesses ‘brand health’, and actively working to improve this key metric, and maximize performance? Brand health, which started as a quirky definition, has become an important indicator of success for most companies, yet, the definition might still sound pretty confusing to some marketers out there So to begin, let’s break it down. What is brand health? Brand health is a collection of metrics which represent brand awareness, brand reputation, and brand’s share of voice. It includes customer satisfaction and the opinions potential customers have on the company. How is brand health measured? The easiest way to measure brand health is by using focus groups, questionnaires, and […]

8 of the Most Important HTML Tags for SEO

8 of the Most Important HTML Tags for SEO

Are you utilizing HTML tags in your SEO process? HTML tags are code elements with the back-end of all web pages, but there are also specific HTML code types which provide search engines with key info for SERP display. Essentially, these elements highlight parts of your content that are relevant for search, and they describe those elements for search crawlers. That said, you don’t have to use all of these extra code tools. Search engines are getting smarter, and there’s much less use for HTML tags these days than there was in times past. But a few tags are still holding on – and some have even gained in SEO value. In […]

20+ Social Media Tools That Offer Discounts for Nonprofits

20+ Social Media Tools That Offer Discounts for Nonprofits

Doing good takes more than just goodwill, and nonprofits know this better than anybody. If you don’t have the right tools at your disposal, you can only do as good as your own resources allow, and for nonprofits that can be very limiting. The good news is that you’re not alone in doing good. People might not be invested in your cause, specifically, but there’s still an understanding that nonprofits need their communities. To help build bridges to communities of all stakeholders, social media tools also try and do good by nonprofits. In addition to social media tools that offer free trials, there’s a range of apps out there which offer […]

Share of Voice: What It Is, Why It Matters, and How to Measure It

Share of Voice: What It Is, Why It Matters, and How to Measure It

It may not seem like a major concern in some respects, but effective competitor research will reveal a heap of insight into strategy and process, and will help you improve your system in-step. But how do you measure your performance against your competitors? Once you are tracking the relevant data points, how do you get a quick overview of whether their efforts are succeeding, and yours are failing, and where you stack up with respect to broader trends? Calculating your comparative share of voice is one way of doing this. Share of voice covers overall online visibility, including organic search data, social media, and PPC performance. When combined, these metrics […]

9 Social Media Goals to Help Boost Your Strategy in 2020

9 Social Media Goals to Help Boost Your Strategy in 2020

In business, goals are extremely important – they serve as a roadmap for your strategy, and at the same time enable you to evaluate your successes and missteps. However, the goals you set for your social media efforts shouldn’t come out of nowhere. Data insights should always be the cornerstone of all your goal setting. That’s why for this list of social media goals for 2020, I’ve based each recommendation on data insights. Taking key trends and shifts as reference points, I’ve identified goals that will actually be relevant to the directions that the social media platforms are taking this year. Below is a list of ten social media goals that […]

10 of the Best Tools to Find Relevant Influencers on Social Media

10 of the Best Tools to Find Relevant Influencers on Social Media

While it’s become a much bigger consideration in recent years, influencer marketing, as a practice, has actually existed for a very long time. In the past, however, influencers were only on TV or in magazines, and unlike social media, TV and newspapers are limited, which led to a situation where a select number of celebrities were able to charge tons of money for making an ad for Pepsi or Swatch in order to influence consumer behavior. With the birth of social platforms, everything changed. The Internet has no limits, there can be as many influencers as the world requires. They can be of any age and social status, and in any […]