What Readers Want During COVID-19: Content Ideas for Every Niche

What Readers Want During COVID-19: Content Ideas for Every Niche

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: Wanting to write about something topical Needing to add more content to their calendars At a loss for how to contribute at a time like this So, I spent hours using Ubersuggest, putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during […]

Soapbox: Brand authority is the most underrated marketing goal

Soapbox: Brand authority is the most underrated marketing goal

Everyone understands the value of increased organic traffic or a higher rate of conversions. That’s because these metrics are closest to the money. But some top-of-the-funnel rewards for creating high-quality content can contribute a significant amount to your growth, and they center around your brand’s perception. Brand awareness is often recognized, but that’s the first step. Brand authority comes next and deserves more credit. And I’m not just talking about in the context of E-A-T (Expertise-Authority-Trust) and YMYL (Your Money Your Life) pages. I’m talking about building your overall brand authority, which of course still involves creating authoritative content written by authoritative people. But having this zoomed-out brand perspective allows […]

The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey]

The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey]

I’ve always considered the most challenging part about digital marketing to be prioritizing. There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. (And we all know what happens when you try to do too much — you do it all poorly.) It’s critical to analyze the attitudes and behaviors of your current and potential clients/customers in order to best communicate with them in the methods they prefer. But every now and then, it’s also helpful to zoom out and see how different marketing tactics are faring in general. That’s why […]