21 Web Directories That Still Have Value via @amelioratethis

21 Web Directories That Still Have Value via @amelioratethis

In the early days of SEO, web directories were the thing. Back then, the Google algorithm was a lot easier to game. If your site was listed on a ton of online directories, it must be pretty dang special – or at least, that’s how the algorithm saw it. The number of directory links you had positively influenced how well your site ranked in the search engines. Online marketers caught on, and schemed to litter the web with directory listings of their website. It was a simpler time. Where Do Web Directories Stand Today? Today, Google’s algorithm is a lot more complex. While links are still one of the top […]

How to Use Header Tags: SEO Best Practices via @amelioratethis

How to Use Header Tags: SEO Best Practices via @amelioratethis

Like many SEO meat-and-potatoes tactics, there’s no denying that header tags aren’t as critically important for your site rankings as they used to be. However, these tags still serve an important function – for your users and your SEO. They can indirectly influence your rankings by making your content easier and more enjoyable for visitors to read, and by providing keyword-rich context about your content for the search engines. If you want to call yourself an SEO with a straight face, you can’t afford not to optimize your header tags. Here are seven header tag best practices for SEO. 1. Use Headers to Provide Structure Your header tags provide structure […]

SEO-Friendly Hosting: 5 Things to Look for in a Hosting Company via @amelioratethis

SEO-Friendly Hosting: 5 Things to Look for in a Hosting Company via @amelioratethis

As SEO professionals, we have no shortage of things to worry about. There are the old standbys: links, content creation, sitemaps, and robots.txt files. And there’s new(er) stuff to get excited about as well: voice search, featured snippets, the mobile-first index. Amidst the noise, one factor often goes overlooked, even though it can impact your site’s uptime and your page speed – both of which are essential elements for maintaining positive organic performance. I’m talking about web hosting, folks. The web host you choose determines the overall consistency of the site experience you offer organic visitors (and all visitors, for that matter). If you want to prevent server errors and […]

11 Reasons Your Website Can Have a High Bounce Rate via @amelioratethis

11 Reasons Your Website Can Have a High Bounce Rate via @amelioratethis

The dreaded high bounce rate. It makes the shoulders of online marketers tense up and causes their foreheads to wrinkle up with concern. What Is Bounce Rate? As a refresher, bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing only one page on your site. Before you start worrying, consider that “high” is a relative term. Most websites will see bounce rates between 26% to 70%, according to a RocketFuel study. Based on the data they gathered, they provided a bounce rate grading system of sorts: 25% or lower: Something is probably broken 26-40%: Excellent […]