Find high-value insights in your PPC data and avoid the cost (and embarrassment) of newbie mistakes with these strategies and frameworks. The post How to Interpret PPC Data Correctly (Even If You Never Studied Statistics) via @amyppc appeared first on Search Engine Journal.
Discover five hard-earned search marketing skills you already have that make you better prepared for real-life disasters. The post 5 Search Marketing Skills That May Save Your Life via @amyppc appeared first on Search Engine Journal.
This article will give you the answer to the most emotionally charged question of paid search: Should your business bid on its brand terms? Few topics are so divisive. What other issue can infuse a technical, data-driven marketing channel with the emotional sensibilities of an eighth-grade drama club? Amid the debate, some marketing teams “pick a side” that sabotages their profits without realizing it. Others ignore that there’s a decision to be made and get subpar results. Take a deep breath, because on the other side of all the controversy is the five-step strategy that will keep your head cool and your marketing profitable. What You Need to Know About […]