5 Steps to a Successful Brand Bidding Strategy via @amyppc

5 Steps to a Successful Brand Bidding Strategy via @amyppc

This article will give you the answer to the most emotionally charged question of paid search: Should your business bid on its brand terms? Few topics are so divisive. What other issue can infuse a technical, data-driven marketing channel with the emotional sensibilities of an eighth-grade drama club? Amid the debate, some marketing teams “pick a side” that sabotages their profits without realizing it. Others ignore that there’s a decision to be made and get subpar results. Take a deep breath, because on the other side of all the controversy is the five-step strategy that will keep your head cool and your marketing profitable. What You Need to Know About […]