Three Steps to a Better-Performing About Page

Three Steps to a Better-Performing About Page

Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. An About page is often part of a buying journey. It can drive people to your site and help convince them to deal with you. And, in these uncertain times, you can use it to help build trust in you and your business. Creating a solid About page is a one-time task, but […]

7 Ways to Maximize the Viral Potential of Your Content Marketing Efforts

7 Ways to Maximize the Viral Potential of Your Content Marketing Efforts

We all know the basic definition – viral content is anything posted online that reaches intense popularity, often in the short term, but occasionally in the long-term too. It can make your brand a household name, and spur massive interest in your products – but how do you do it? How do you ‘go viral’ and get maximum performance out of your content efforts? One of the most interesting elements of viral content is what actually does ‘go viral’. Often it’s the most random clips, images and stories, bringing sudden unexpected success, and even launching people’s careers as a result. And while it does tend to be relatively random, there are […]

3 Evolving Social Media Trends to Embrace in 2020

3 Evolving Social Media Trends to Embrace in 2020

The social media marketing landscape is so dynamic these days that it can be really difficult to keep up with. Social media marketing is now highly integrated into various workflows, and increasingly technology-driven, and those very same innovations are disrupting the way consumers discover and buy products online, influencing purchase journeys, and changing the way that customers interact with brands. In order to remain competitive, every brand needs to keep on the latest tech trends and innovations. In this post, we’ll look at a few social media marketing trends which could provide massive opportunities, as well as challenges, for digital marketers in 2020 and beyond. 1. Storytelling may soon replace social media […]

3 Ways to Maximize Your Time During Quieter Periods for Your Business

3 Ways to Maximize Your Time During Quieter Periods for Your Business

Almost every industry has a slow season. Whether it’s leaner summer months or the after-Christmas lazy time, every niche has its own period when businesses experience a natural dip in sales and activity. In many cases this can be a good break from the norm, but still, your labor costs will remain the same, and a slower period can see you lose momentum. So how can you keep things moving, and keep your marketing team busy and motivated, when there’s less work to be done? The upside of a slow season is that you can generally predict it, enabling you to prepare yourself and your team to face it with […]

How to Create an Instagram Content Strategy With User-Generated Content

How to Create an Instagram Content Strategy With User-Generated Content

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