5 Ways to Convert Organic Traffic Into Qualified Leads via @annaleacrowe

5 Ways to Convert Organic Traffic Into Qualified Leads via @annaleacrowe

So you doubled the organic traffic to your site? Awesome! 👏👏🏽👏🏿 But also, so what? Let me explain. We’re all in business. Visitors are nice, but paying customers are better. With all the attention SEO professionals give to optimizing for search, it’s easy to neglect the other really big, important piece of the puzzle: conversion. Don’t Hunt Without Eating Brand awareness is golden, but only if you can translate it into actual business. All your keyword research, site optimization, and link building efforts are a waste if they don’t result in revenue. Getting folks onto your site is hard enough, but it’s only the beginning of the battle. Those visitors […]

What Is Enterprise SEO? via @annaleacrowe

What Is Enterprise SEO? via @annaleacrowe

More pages, more visibility, more problems. SEO can be challenging enough, but when your pages and links number in the thousands or even millions, it’s a whole new ballgame. The stakes are higher, and there are more internal stakeholders to satisfy. Successful enterprise SEO makes a website eclipse the competition in its category and improves online brand perception. On the flip side, enterprise SEO failures can have a substantial impact on revenue and brand reputation. A major news story can send a flood of traffic to your site. A technical issue can tank your products’ ranking in search results. Plus, there are challenges that are just a matter of scale. […]

A Guide from Link Building to Link Earning via @annaleacrowe

A Guide from Link Building to Link Earning via @annaleacrowe

To build a high-quality backlink profile, you need to stop working on building links and start working on earning links. Real talk: Link earning is about creating trustworthy, awesome content and promoting it like crazy. The discipline of link building is perceived by the public as something negative, due to Google spreading fear into link building with the reboot of Penguin and penalizing big-name companies. Check out how Google’s John Mueller responded to a webmaster’s question, “Is link building in any way good?” in this Google Hangout. He responds “In general, I’d try to avoid that.” Yet as I witness a rise in content marketing, it’s clear that a shift is occurring […]

Best Practices for Setting Up Meta Robots Tags & Robots.txt via @annaleacrowe

Best Practices for Setting Up Meta Robots Tags & Robots.txt via @annaleacrowe

Is it just me, or does the words “meta robots tags” and “robots.txt” sound like something Schwarzenegger said in “Terminator 2”? That’s one reason why I started working in SEO — it seemed futuristic but overwhelmingly techy for my skills at the time. Hopefully, this article makes setting up your meta robots tags and robots.txt files less nauseating. Let’s get started. Meta Robots Tags vs. Robots.txt Before we dig into the basics of what meta robots tags and robots.txt files are, it’s important to know that there is not one side that’s better than the other to use in SEO. Robots.txt files instruct crawlers about the entire site. While meta […]

HTTP or HTTPS? Why You Need a Secure Site via @annaleacrowe

HTTP or HTTPS? Why You Need a Secure Site via @annaleacrowe

In 2018, Google started showing this to Chrome users if they clicked on a non-HTTPS website. I’m just going to put that down right here. Quietly. In case there’s an unfriendly snare drum beating in your brain. In 2018, Google told webmasters that if you have a non-HTTPS website, you risk losing traffic and this horrible pop-up notification will display before Chrome users get to your website. However, this does not come as a surprise. Google first started encouraging sites to go to HTTPS in May 2010. Then on August 6, 2014, Google announced that they would be showing a preference for HTTPS sites in search results. But, we SEO […]

How to Find Unnatural Links to Your Site & What to Do About Them via @annaleacrowe

How to Find Unnatural Links to Your Site & What to Do About Them via @annaleacrowe

Unnatural links can fall into one of two camps. There are the unnatural links you know search engines despise: blog comments, PBNs, link schemes, link exchanges, injected links, the list goes on. These are the types of obvious bad links that can result in you getting a Google manual action. Then there are the unnatural links that blur the lines – even if you don’t realize it. The guest blog post, press releases, sitewide footer, directories, etc. Both types can lead you down the path toward a Google penalty. CognitiveSEO removed 1,901 unnatural links to lift a penalty and saw rankings for position #3 only three weeks after submitting the […]

A Link Building Checklist to Earn More & Better Links via @annaleacrowe

A Link Building Checklist to Earn More & Better Links via @annaleacrowe

Editor’s Note: This post is from Search Engine Journal’s updated guide Link Building Guide: How to Acquire & Earn Links That Boost Your SEO. This in-depth guide will teach you effective link building strategies and how to do them right. Want your copy now? Download it here or scroll to the bottom of this post for more details. If you want to rank well in organic search, you need links. Google has told us as much, revealing that links are one of the top 3 ranking factors. Quality links increase the overall authority and trustworthiness of a page. Quality links to multiple pieces of content regularly can increase domain-wide rankings […]

12 Strategies to Boost Growth on Pinterest via @annaleacrowe

12 Strategies to Boost Growth on Pinterest via @annaleacrowe

ADVERTISEMENT If you had told me nine years ago that 250 million people would be scrolling through images on a site called Pinterest, I might have mistaken you for someone who was trying a little too hard to maintain your “early adopter” status. Yet, what was once a simple photo-sharing site, is now driving 33% more referral traffic to shopping sites than Facebook. Pinterest is one of those revolutionary social media channels we didn’t really know we needed. Pinterest is an IRL version of how I feel shopping into Target. Or, when my favorite ‘90s song comes on in the car and I sing like James Corden is next to […]