Toxic Backlinks – How They Hurt SEO, and How to Get Rid of Them

Toxic Backlinks – How They Hurt SEO, and How to Get Rid of Them

Backlinks are important to SEO. When another site links to your site, a backlink is created. If, for example, a brand finds one of your blog posts that’s helpful for their customers, they might link to it. That backlink, as Moz puts it, is “vote of confidence” in your content. Backlinks are important to SEO because search engines see all of those votes of confidence as evidence that your content is valuable. If lots of sites link back to yours, search engines are more likely to surface your content in search results, improving your ranking for the topics linked to. Earning backlinks is an essential part of off-site SEO, and […]

10 SEO Optimizations Learned from Website Audits [Infographic]

10 SEO Optimizations Learned from Website Audits [Infographic]

We do a lot of website audits, and while each website is different, there are some common issues that we regularly find and end up fixing upon review. This is true of new sites which have just been created, and is especially true of older websites, where proper maintenance has taken a back seat to getting new content out. These problems will impact your brand in a number of ways. Some will harm your search rankings, making your products and services harder to find. Some will make your site slower, impacting on user experience. Poor user experience means lost prospects, lost leads, and lost customers. In fact, 88% of online consumers […]

20 Key Tips for Successful Migration to a New CRM System

20 Key Tips for Successful Migration to a New CRM System

We deal with a variety of clients, from startups to enterprises, and while some smaller businesses still use spreadsheets to track contacts and sales tasks, most businesses have a customer relationship management (CRM) system. And eventually, every brand wants, or needs, to move to a new one. Companies switch CRMs for lots of reasons – they want more functionality, different functionality, different integrations with other tools, or the new VP of Sales just likes one tool in particular. While the reason for switching CRMs is unique to every client, if you’re considering making the switch, there are some key considerations and tips you need to keep in mind to ensure the […]