How to Use Location Data to Outsmart Competitors & Win Market Share via @brentcsutoras

How to Use Location Data to Outsmart Competitors & Win Market Share via @brentcsutoras

While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands. Digital marketers are faced with a myriad of tools, jargon, and technology that makes what should be a straightforward process more complex than necessary. On February 12, I moderated a sponsored Search Engine Journal presented Dan Dillon, VP of Marketing at Reveal Mobile. Dillon shares tips on how marketers can use location data to acquire new customers and steal market share from competitors. Here’s a recap of the webinar presentation. Who Cares About Location-Based Marketing? If you think for a minute about the wide range of marketing strategies, […]

A Beginner’s Guide to Reddit: How to Get Started & Be Successful via @brentcsutoras

A Beginner’s Guide to Reddit: How to Get Started & Be Successful via @brentcsutoras

ADVERTISEMENT In this Reddit guide, you will learn what Reddit is, why it is such an important social platform, and what makes it different than all the other social platforms. You will also learn what you need to consider in order to successfully get started on Reddit. What Exactly Is Reddit? Reddit is a social media platform, that allows any individual to create and manage their own community, which Reddit calls a sub-reddit. The entire platform is a social aggregation site, where individuals curate content they either find around the web or create themselves. They then submit it to their sub-reddit to allow other Reddit users to ability to comment, […]

How to Use Location Data & Win More Business [Webinar] via @brentcsutoras

How to Use Location Data & Win More Business [Webinar] via @brentcsutoras

More than 80% of marketers use location data to improve the performance of their campaigns. Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to grow more than 40% by 2022. While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands. Digital marketers are faced with a myriad of tools, jargon, and technology that makes what should be a straightforward process more complex than necessary. Join our next sponsored SEJ webinar on Wednesday, February 12 at 2 p.m. ET as Dan Dillon, Vice President of Marketing at Reveal Mobile, shares how to […]

12 Essential Steps to Creating a Robust Digital Strategy in 2020 via @brentcsutoras

12 Essential Steps to Creating a Robust Digital Strategy in 2020 via @brentcsutoras

Looking to stay ahead the digital marketing curve? Discover the planning must-haves for search, digital, voice, and omnichannel strategies in 2020. On January 29, I moderated a sponsored Search Engine Journal webinar presented by Benu Aggarwal, President and Founder of Milestone Inc., and Bill Hunt, President, Back Azimuth Consulting. They discussed the 12 steps you can take in order to create a robust digital strategy for 2020. Here’s a recap of the webinar presentation. In the last 20 years, search has evolved significantly. Search is no longer about simple keywords, but conversations across different devices. The algorithm updates rolled out by Google used to be about fighting spam. Now they’re […]

How to Outsmart Your Competitors Using Location Data [Webinar] via @brentcsutoras

How to Outsmart Your Competitors Using Location Data [Webinar] via @brentcsutoras

More than 80% of marketers use location data to improve the performance of their campaigns. Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to grow more than 40% by 2022. While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands. Digital marketers are faced with a myriad of tools, jargon, and technology that makes what should be a straightforward process more complex than necessary. Join our next sponsored SEJ webinar on Wednesday, February 12 at 2 p.m. ET as Dan Dillon, Vice President of Marketing at Reveal Mobile, shares how to […]

Key Digital Marketing Trends You Need to Know in 2020 [Webinar] via @brentcsutoras

Key Digital Marketing Trends You Need to Know in 2020 [Webinar] via @brentcsutoras

Are you looking to stay ahead of the digital marketing curve? Discover the key trends that are shaping search, digital, voice, and omnichannel strategies in 2020. Join our next sponsored SEJ webinar on Wednesday, January 29, at 2 p.m. ET as Benu Aggarwal, President and Founder of Milestone Inc., presents her yearly “key trends” webinar together with Bill Hunt, President, Back Azimuth Consulting. In this presentation, you will learn: How search and digital marketing evolved in 2019. The planning must-haves for search, digital, voice, and omnichannel strategies in 2020. Key mobile content trends and must-haves to stay competitive. How to leverage omnichannel strategies to market your business. How to saturate […]

B2B Paid Advertising in 2020 with Greg Finn [PODCAST]

B2B Paid Advertising in 2020 with Greg Finn [PODCAST]

Podcast: Download Subscribe: Apple Podcasts | Android | For episode 177 of The Search Engine Journal Show, I had the opportunity to interview Greg Finn, Partner and Digital Marketer at Cypress North. Finn talks about the top paid search strategies that B2B companies need to focus on in 2020. How did you get into doing B2B paid search marketing? Greg Finn (GF): I started back in 2004, 2005 with Overture which was Yahoo system back at the time. Through various travels and positions, [I] ended up trying to figure out what worked the best for each different vertical basically and that led through paid social. But I think the one […]

How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns via @brentcsutoras

How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns via @brentcsutoras

Unlike paid search, organic search lacks the tools to form trustworthy predictions about SEO outcomes. This is why potential clients sometimes get indecisive even when presented with an SEO proposal. On December 18, I moderated a sponsored Search Engine Journal webinar presented by Alen Todorov of SEOmonitor. Todorov shared tips on how SEO agencies can write better proposals that prove value and eliminate client concerns. Here’s a recap of the webinar presentation. Creating SEO proposals is no easy feat. Coming up with a pitch for a client involves a ton of resources from almost every department. This is why you need to make sure you’re writing good SEO proposals. A […]