Audience Targeting in Paid Search with Amy Bishop [PODCAST]

Audience Targeting in Paid Search with Amy Bishop [PODCAST]

Podcast: Download Subscribe: Apple Podcasts | Android | For episode 168 of The Search Engine Journal Show, I had the opportunity to interview Amy Bishop, Owner and Marketing Consultant at Cultivative. Bishop talks about audience targeting in paid search – what features exist, the types of reports to leverage, and what PPC marketers need to know to succeed. How would you define audience targeting to somebody who might not know much about it? Amy Bishop (AB): Audience targeting is really important because as the industry evolves, we’re seeing looser match types. This means a heavier reliance on audiences will likely be more prevalent in the future as a way of […]

Top 10 CMS Features to Maximize Your Website Traffic & Revenue via @brentcsutoras

Top 10 CMS Features to Maximize Your Website Traffic & Revenue via @brentcsutoras

ADVERTISEMENT Whether you have a hotel website, retail store page, restaurant website, auto dealer site, banking site, healthcare site or corporate site – there are key elements you can leverage to drive more organic traffic. On October 9, I moderated a sponsored SEJ webinar presented by Mike Supple, Milestone’s Senior Director of Product Management, and Elizabeth Dalrymple, Product Manager for CMS at Marriott International. They discussed how key features in your content management system (CMS) can help maximize your website’s revenue for next-generation SEO, mobile technology, voice search, and more. Here’s a recap of the webinar presentation. What Is a Content Management System & Why Is It Important? A content […]

Top 10 Next-Generation CMS Features to Maximize SEO & Revenue [Webinar] via @brentcsutoras

Top 10 Next-Generation CMS Features to Maximize SEO & Revenue [Webinar] via @brentcsutoras

Whether you have a hotel website, retail store page, restaurant website, auto dealer site, banking site, healthcare site or corporate site – there are key elements you can leverage to drive more organic traffic. Join our next live webinar on Wednesday, October 9 at 2 p.m. ET and discover how key features in your content management system (CMS) can help maximize your website’s revenue for next-generation SEO, mobile technology, and voice search. Mike Supple, Milestone’s Sr. Director of Product Management, and Elizabeth Dalrymple, Product Manager for CMS at Marriott International, will share data from CMS case studies and discuss strategies for implementation. Discover: How schemas on your CMS can drive more revenue. […]