How to Identify Site Quality for Link Building [Webinar] via @brentcsutoras

How to Identify Site Quality for Link Building [Webinar] via @brentcsutoras

Discover actionable tips on how to scale up a high-impact link building program while lowering the risks of getting penalized.  / 2 seconds ago How to evaluate a site for “quality” is among the most misunderstood concepts in SEO. Getting this wrong can result in you leaving sites out of your outreach that can drive ranking or worse, including sites that will provide no value or potentially get you penalized. Join our next Search Engine Journal webinar on Wednesday, July 15, at 2 p.m. ET as Kevin Rowe, Founder and CEO at PureLinq, offers tips on how to scale up a high-impact link building program while lowering risks. We will go […]

How Advertisers Can Make the Most of Paid Media Right Now [Webinar] via @brentcsutoras

How Advertisers Can Make the Most of Paid Media Right Now [Webinar] via @brentcsutoras

Want to know which paid media channels can help you target audiences that are most likely to convert? Join our next webinar for agencies and advertisers.  / 20 mins ago During an economic downturn, ad market dynamics and ad buyer behaviors shift. Amid these changes, it’s critical for consumer brands to continue to advertise. Marketers, and the agencies that work with them, can continue to drive growth through smart segmentation, even while the economy softens. The key is to focus on where you get the best results, using channels that enable flexibility and targeting audiences that show intent. Join our next Search Engine Journal webinar on Wednesday, June 17 at 2 […]

The Importance of an SEO Audit with Brian Harnish [PODCAST]

The Importance of an SEO Audit with Brian Harnish [PODCAST]

Podcast: Download Subscribe: Apple Podcasts | Android | For episode 199 of The Search Engine Journal Show, I had the opportunity to interview Brian Harnish, Sr. SEO Analyst at Bruce Clay, Inc. Harnish talks about the common problem areas he encounters when conducting SEO audits, how to deliver an audit that drives the most business value, and more. How do you approach SEO audits in today’s space? Brian Harnish (BH): The way we typically approach audit at the Bruce Clay, is we are looking at these client sites from the keyword traffic rankings perspective at first. But we also look at the technical, under-the-hood kind of stuff, which is also very important. […]

How Agencies & Advertisers Can Make the Most of Paid Media Right Now [Webinar] via @brentcsutoras

How Agencies & Advertisers Can Make the Most of Paid Media Right Now [Webinar] via @brentcsutoras

Want to know which paid media channels can help you target audiences that are most likely to convert? Join our next webinar for agencies and advertisers.  / 7 seconds ago During an economic downturn, ad market dynamics and ad buyer behaviors shift. Amid these changes, it’s critical for consumer brands to continue to advertise. Marketers, and the agencies that work with them, can continue to drive growth through smart segmentation, even while the economy softens. The key is to focus on where you get the best results, using channels that enable flexibility and targeting audiences that show intent. Join our next Search Engine Journal webinar on Wednesday, June 17 at 2 […]

Paid Advertising Beyond the Conversion with Susan Wenograd – Ep. 197

Paid Advertising Beyond the Conversion with Susan Wenograd – Ep. 197

Podcast: Download Subscribe: Apple Podcasts | Android | For episode 197 of The Search Engine Journal Show, I had the opportunity to interview Susan Wenograd, Chief Marketing Officer at Aimclear, as well as PPC Reporter at Search Engine Journal. Wenograd, who’ll also be speaking at the SEJ eSummit on June 2, discusses how to incorporate and understand paid advertising beyond the conversion. What actually is there beyond the conversion for PPC marketers to actually look at and find value in? Susan Wenograd (SW): Because we all started pretty much with paid search, and that’s such a bottom of funnel tactic, we’ve just been conditioned to evaluate everything that way. So […]

How Ecommerce Businesses Can Do More with Less Shopping Ad Budget via @brentcsutoras

How Ecommerce Businesses Can Do More with Less Shopping Ad Budget via @brentcsutoras

Are you running Google Ads campaigns for your ecommerce store? Online retailers spend a full 76% of paid search budget on Shopping Ads. Yet, studies have shown that nearly half that spend is wasted. One simple change may be all it takes to eliminate ad spend wastage in your Google Shopping campaigns. On May 20, I moderated a sponsored Search Engine Journal webinar presented by Jeff Deutsch, Marketing Director at Longtail UX. Deutsch shared how optimizing your landing page and improving online shopper experience from Google Shopping Ads can boost your conversions. Here’s a recap of the webinar presentation. The Current Ecommerce Climate McKinsey reports that as the COVID-19 crisis […]

How Ecommerce Companies Can Do More with Less Shopping Ad Budget [Webinar] via @brentcsutoras

How Ecommerce Companies Can Do More with Less Shopping Ad Budget [Webinar] via @brentcsutoras

Join our next webinar and discover how improving online shopper experience from Google Shopping Ads can boost your ecommerce conversions.  / 27 seconds ago Are you running Google Ads campaigns for your ecommerce store? Online retailers spend a full 76% of paid search budget on Shopping Ads. Yet, studies have shown that nearly half that spend is wasted. One simple change may be all it takes to eliminate ad spend wastage in your Google Shopping campaigns. Join our next Search Engine Journal webinar as Jeff Deutsch, Marketing Director at Longtail UX, shares how optimizing your landing page and improving online shopper experience from Google Shopping Ads can boost your conversions. In […]

Automating Your SEO Tasks with Hamlet Batista – Ep. 195

Automating Your SEO Tasks with Hamlet Batista – Ep. 195

Podcast: Download Subscribe: Apple Podcasts | Android | For episode 195 of The Search Engine Journal Show, I had the opportunity to interview Hamlet Batista, CEO at RankSense and a well-respected technical SEO. Batista talks about how deep learning is transforming the way SEO tasks are automated and why learning and utilizing Python is a valuable skill for SEO professionals. What is it about automating that has made it better and more effective today than before? Hamlet Batista (HB): A lot of the stuff that couldn’t be possible four or five years ago, that we actually wanted to happen, now the building blocks are coming into place. For us, the biggest […]