UTM Codes Explained: A Complete Guide for Tracking Your URLs & Traffic via @brie_e_anderson

UTM Codes Explained: A Complete Guide for Tracking Your URLs & Traffic via @brie_e_anderson

Have you ever been asked to add a random string of code to the end of your links? If so, it’s likely because you were working with an analytical nerd such as myself and they wanted to track traffic from whatever campaign or content you were publishing. That seems important, right? A Quick Background on the UTM Originally, UTM codes were created for the Urchin Software. Urchin was an online web statistics and analysis software created to track traffic information for websites. In 1997, they were able to pull log file stats for a few days’ traffic in under 30 minutes – this was was unheard of at the time. […]

Navigating Life While Finding the Right Medicine via @brie_e_anderson

Navigating Life While Finding the Right Medicine via @brie_e_anderson

ADVERTISEMENT My journey with anti-depressants and anxiety medications has been a long one. During my freshman year of college, I finally bit the bullet and talked to my doctor about some of the issues I was having with my mental health. He sent me to a therapist and put me on a low dose of medicine #1. Everything went well for the first few months, but around month four I starting having some pretty bad side effects (blurred vision, memory loss, etc.). I ended up changing medications and having success with medicine #2 for close to a year. I didn’t encounter any side effects, but it just wasn’t doing the […]

5 Reasons Businesses Need to Get on TikTok via @brie_e_anderson

5 Reasons Businesses Need to Get on TikTok via @brie_e_anderson

ADVERTISEMENT A once predominately lip-synching app has grown into a full short-form video content hub. The platform sports features similar to those of Snapchat, Instagram, and Twitter all meshed together to suck people in and keep them scrolling for more. That’s right, we’re talking TikTok. TikTok is booming and there is no way to ignore it. So, it is about time we address it head-on. 1. The Number of People on the App Is Insane It’s probably no surprise to many that TikTok is heavily dominated by 18- to 34-year-olds. Much like many previous “hot” social media platforms, young people adopted the platform first and held it close to their […]