How to Write a Request for Proposal with Template and Sample

How to Write a Request for Proposal with Template and Sample

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. Your company can’t do everything internally, and when your business needs to purchase a product or service from elsewhere, you might need to shop around. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. Any time you outsource work to a supplier, there’s a potential for issues such as miscommunication around the scope of the work and the compensation. What a good RFP does is eliminate […]

4 Ways Small Businesses Can Advertise on Amazon [IG]

4 Ways Small Businesses Can Advertise on Amazon [IG]

In 2020, advertising on Amazon is undoubtedly one of the most effective options for getting your products or services in front of a large audience. In fact, 56% of consumers visit Amazon before any other site. I’m all too familiar with the power of Amazon. It’s now the first site I visit to shop for almost anything, ranging from vacuum cleaners to Mother’s Day gifts to workout gear. Best of all, it’s a great option for discovering new brands. Amazon offers multiple options for small businesses looking to advertise tangible products on the platform — plus, opportunities to advertise non-tangible services, as well. But oftentimes, the e-commerce giant can feel […]

How to Protect Your Mental Health When Working Remotely, According to a Psychologist

How to Protect Your Mental Health When Working Remotely, According to a Psychologist

2020 has brought with it unexpected levels of stress, anxiety, and fear for people across the globe. And the workplace isn’t insulated from the realities of our global situation. Some of my colleagues, for instance, are now working half-days — and essentially becoming elementary or middle school teachers while their children’s schools are closed for the other half. Other colleagues are dealing with increasing anxiety as a result of tight living quarters. As we can all probably attest, the boundary between “work” and “home” life is quickly shrinking. (I’m currently typing this in the same spot I do my afternoon yoga, after-work ‘happy hour’ with friends, and nighttime movie-watching.) Of […]

45 Slack Tricks to Boost Productivity & Improve Collaboration

45 Slack Tricks to Boost Productivity & Improve Collaboration

Slack is an undeniably popular messaging channel for businesses — it’s used by over 12 million people worldwide, and 87% of its users say Slack improves communication and collaboration. As a daily Slack user myself, I can attest that it’s an incredibly helpful tool for sending quick questions to your manager, organizing meet-up times with colleagues, or even sharing the occasional dog photo in the company’s #dog-channel. However, despite using Slack daily for the past two years, I had no idea that I could star important messages (which essentially “bookmarks” them), set up reminders within Slack to respond to messages whenever I’m ready, or create a custom emoji. There are […]

How to Stay Creative With an SEO-Driven Content Strategy

How to Stay Creative With an SEO-Driven Content Strategy

When I first joined HubSpot’s blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely creative, iterative, and collaborative. Of course, it was also often a matter of guess-and-check. Plus, brainstorming can be a bit of a selfish process. The ideas I pitched in those meetings, I pitched in part because I wanted to write them and because I was interested in them as a reader. I could only hope our audience would be interested as well. While we developed a […]

5 Noteworthy Examples of Corporate Social Media Policies

5 Noteworthy Examples of Corporate Social Media Policies

As a marketer, social media is undeniably important – in fact, in 2020, three-quarters (74%) of all global marketers now invest in social media marketing. Social media can help you engage with new audiences, increase brand awareness, handle customer service inquiries, and even increase sales. (As an avid Instagram user, I can’t count the amount of times I’ve “Swiped Up to Purchase” on a link from a popular influencer.) But there’s plenty of risk involved with social media, as well. Among other things, a bad social media post could spiral into a full-blown PR crisis or get your business into legal trouble. Fortunately, there is a tactic you can use […]

Marketing Guest Blogging Guidelines [2020 Edition]

Marketing Guest Blogging Guidelines [2020 Edition]

Hi there! Thanks for your interest in writing a guest blog for HubSpot. We’re glad you’re here. The award-winning HubSpot Blogs have over 7 million monthly visits, and we’re always looking for more brilliant contributors to join our ranks. If you have exceptional writing and/or design skills and would like to share your expertise with a large audience of marketers, growth hackers, and business owners, we’d love to hear from you. Please take some time to review this entire page — it should answer any questions you have about what kind of content we’re looking for and how the submission process works. Also, we value your pitch, but due to […]

How Slack’s VP Aligns His Remote Teams and Encourages Cross-department Collaboration

In 2020, working remotely is now more popular than ever. In fact, over 60% of U.S. employees between the ages of 22 and 65 say they work remotely at least occasionally — and 99% of people would choose to work remotely, at least part-time, if they could. As a fellow part-time remote employee (I typically work from home two days a week), I can understand the benefits. For instance, I find I get the most ‘heads down’ work done during those two days. Without the opportunity for kitchen chats, friendly debates with my desk-mates on the recent Cats movie, and hour-long team lunches, I’m incredibly productive. Of course, there are […]

Remote Smarketing 101: How to Align Distributed Marketing and Sales Teams

Remote Smarketing 101: How to Align Distributed Marketing and Sales Teams

To create the optimal customer experience, it’s undeniably critical your sales and marketing teams are well-aligned. If you don’t, your prospects will suffer. For instance, imagine this: your prospect has been researching a new video conferencing tool for weeks. She’s finally found one company she’s extremely interested in — yours. Before calling a sales rep, your prospect decides to read numerous blog posts on your website. She also downloads an ebook, watches your company’s YouTube videos, and even chats in a few of your community forums. Once your marketing materials have convinced her your product could be a good fit, she decides to call one of your company’s sales rep. […]

How to Run a Successful Virtual Event [+ Examples]

How to Run a Successful Virtual Event [+ Examples]

Nowadays, plenty of business is done virtually. For instance, you might begin your morning by answering emails and editing a colleague’s blog post via Google Doc. Your colleague is working from home today, so you Slack him to let him know when the piece is ready. In the afternoon, you have a 1:1 via Zoom with your remote manager. Then, around 4 PM, you log into a company’s webinar to learn more about Social Media Marketing in 2020. The webinar has a panel of experts, and you’re able to download the recorded webinar later for future reference. Undoubtedly, online tools and experiences are an integral part of a modern marketer’s […]