How to Use Social Media for Keyword Research via @CarolynLyden

How to Use Social Media for Keyword Research via @CarolynLyden

For many beginners (and, heck, some mid-level and even advanced SEOs), the line between search engine optimization and social media can sometimes blur. Does your social media support or even help your search engine rankings? How does optimizing for search on social media affect your profile’s chance of showing up to new users? And what does it mean that my tweets show up in search results? In the past, the difference between SEO and social was fairly stark. When people search on Google or another search engine, they’re actively looking for answers or solutions to their problems. But when scrolling through social, any post your business adds is potentially just […]

How to Make Content Marketing Part of Your Company’s DNA via @Carolyn_Lyden

How to Make Content Marketing Part of Your Company’s DNA via @Carolyn_Lyden

If your company has a marketing department (even a small one!), it’s almost guaranteed there’s someone in charge of content. Traditionally, most marketers consider content as written pieces on a website created by the marketing department. However, as the stages of the funnel and the customer journey continue to evolve, more marketers are branching out beyond marketing to engage other departments in the creation and proliferation of marketing messages. Not only does reaching out to other departments help capture customers at all stages of their journey, but it ensures that marketing’s efforts don’t go to waste. According to the Harvard Business Review, “an estimated 70% of the content generated by […]

SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid via @Carolyn_Lyden

SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid via @Carolyn_Lyden

Keyword research is an integral part of any SEO marketer’s job. But according to a study compiled a few years back, few people actually love keyword research. Keyword research was ranked as one of the top three most difficult tasks by SEO professionals (behind link building and content creation). That might be because 66% of us perform our keyword research in-house as opposed to finding a specialist or outsourcing it. Keyword research can also be a daunting task – as almost 44% of us only do it when we have to. It makes sense. When you do your keyword research sparsely, it can feel like a huge project, and there […]

4 Things No One Tells You When You Start Your Own Marketing Business via @Carolyn_Lyden

4 Things No One Tells You When You Start Your Own Marketing Business via @Carolyn_Lyden

ADVERTISEMENT Every time I see an announcement from someone I follow on Twitter or LinkedIn that they are quitting their day jobs to go out on their own in SEO, PPC, social, or content, I get a little jolt of joy for them. Quitting my job to start my own business was one of the best things I did for myself and my career. Sure, it’s scary to go from something that’s a given to such a risky place – but as one of my entrepreneur friends once told me – there’s more than enough work out there if you know where to find it. I’ve spent my whole career […]