SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid via @Carolyn_Lyden

SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid via @Carolyn_Lyden

Keyword research is an integral part of any SEO marketer’s job. But according to a study compiled a few years back, few people actually love keyword research. Keyword research was ranked as one of the top three most difficult tasks by SEO professionals (behind link building and content creation). That might be because 66% of us perform our keyword research in-house as opposed to finding a specialist or outsourcing it. Keyword research can also be a daunting task – as almost 44% of us only do it when we have to. It makes sense. When you do your keyword research sparsely, it can feel like a huge project, and there […]

4 Things No One Tells You When You Start Your Own Marketing Business via @Carolyn_Lyden

4 Things No One Tells You When You Start Your Own Marketing Business via @Carolyn_Lyden

ADVERTISEMENT Every time I see an announcement from someone I follow on Twitter or LinkedIn that they are quitting their day jobs to go out on their own in SEO, PPC, social, or content, I get a little jolt of joy for them. Quitting my job to start my own business was one of the best things I did for myself and my career. Sure, it’s scary to go from something that’s a given to such a risky place – but as one of my entrepreneur friends once told me – there’s more than enough work out there if you know where to find it. I’ve spent my whole career […]