How to Audit Your PPC Campaign & Identify Metrics for Success

How to Audit Your PPC Campaign & Identify Metrics for Success

If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. Sometimes it can be confusing and overwhelming. Since we all have limited bandwidth, it’s a good idea to narrow down the key metrics that really give you meaningful insight into what’s working — and what isn’t — in your paid search campaigns. Before we dive into the key metrics to track, let’s review a checklist to look over when you’re auditing your pay-per-click (PPC) campaigns. 1. Check your location and target settings. When you’re auditing your PPC campaigns, the first step should be to […]