LinkedIn Launches Engagement Retargeting & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

LinkedIn Launches Engagement Retargeting & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

This week on Marketing O’Clock, we’re rejoicing over LinkedIn’s new engagement retargeting options, the ability to schedule tweets, and more. The post LinkedIn Launches Engagement Retargeting & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld appeared first on Search Engine Journal.

Google to Use Page Experience as a Ranking Factor & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

Google to Use Page Experience as a Ranking Factor & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

The Marketing O’Clock team discusses Google’s announcement that user experience will be a ranking factor, the launch of Google Discovery ads, and more  / 13 seconds ago ADVERTISEMENT Jess Budde, Greg Finn, and Christine “Shep” Zirnheld talk about the digital marketing news of the week, plus, deadbeat bird dads, dangerous methods for opening beer bottles, and complimentary shortbread cookies. Here are this week’s top stories: Google Page Experience Update Google announced a future update that will consider the quality of the perceived user experience on a page in rankings. Discovery Campaigns Launch Globally Discovery ads can be in a responsive or carousel format and can run on YouTube, the discover feed […]

Facebook Shops for Small Businesses & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

Facebook Shops for Small Businesses & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

On this week’s episode of Marketing O’Clock, Facebook Shops make their way to a business page near you, Twitter allows users to limit replies, and more.  / 1 hour ago ADVERTISEMENT Jess Budde, Greg Finn, and Christine “Shep” Zirnheld talk about the new Facebook feature that has small businesses thinking big and the digital marketing news of the week on the Marketing O’Clock podcast. Introducing Facebook Shops  Businesses will have the ability to sell their products directly through the Facebook and Instagram platforms. New Twitter conversation settings Twitter is testing new features that allow users to limit replies to only their followers or only users who are mentioned in the original […]

Bing News PubHub & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

Bing News PubHub & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

Tune in to Marketing O’Clock to hear Jess Budde, Greg Finn, and Christine “Shep” Zirnheld share the biggest digital marketing news of the week. Plus, we have fun with anagrams, discuss parallel universe theories,  and are nothing but chivalrous with our favorite voice assistants. Bing News PubHub Publishers who submit their content to the PubHub will have potential exposure to millions of Windows, Outlook, and Bing users. New Google My Business features for  COVID-19 relief GMB listings will be able to link directly to gift card purchase options on a business’ website. Through a partnership with PayPal and GoFundMe, businesses will also be able to accept donations from customers directly through […]

Google’s Core Update & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

Google’s Core Update & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

ADVERTISEMENT On this week’s episode of Marketing O’Clock, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld report on the digital marketing news of the week and try to give Google’s latest core algorithm update a more exciting name. May 2020 Core Update Google announced the update on May 4 and it appears to be a big one. The team discusses the verticals that have seen ranking volatility. Rebuilt Shopify POS Shopify launched a re-imagined version of its POS system for retailers. Along with a bunch of other improvements, the new POS has a curbside pickup option so that local customers can place their orders online and pick them up at […]

New Shopify App & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

New Shopify App & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

ADVERTISEMENT On this week’s episode of Marketing O’Clock, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld tell you all about the new Shopify app, expanded audience targeting for Google Shopping campaigns, and the new Snapchat ad unit. Plus, can you identify who’s lurking in the background of our Google Photos? Shopify Introduces New App The new app allows Shopify users to track orders, follow their favorite brands, and purchase products from their phone. Snapchat ‘First Commercial’ This new non-skippable ad format will be shown on Snap shows. Affinity audience targeting for Google Shopping ads Spotted in the wild by Steven Johns, ecommerce advertisers can now target users who have demonstrated […]

Organic Google Shopping Listings & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

Organic Google Shopping Listings & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

ADVERTISEMENT On this week’s episode of Marketing O’Clock, hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld deliver al the digital marketing news you may have missed on this heavy news week! Google Shopping adds organic listings Retailers will no longer have to pay to run Google Shopping campaigns to have their products featured in the Google Shopping results. Mandatory identity verification for all Google advertisers Google Ads will require documentation of user identity and geographic location for advertisers. Facebook does away with campaign-level budget mandate If you lamented the loss of ad set budgets, we have great news for you. CBO, or Campaign Budget Optimization, will not be mandatory. […]

YouTube Launches Video Builder & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

YouTube Launches Video Builder & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

ADVERTISEMENT On this week’s episode of Marketing O’Clock, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld talk about the biggest SEO, PPC, and social media marketing news from the week. Plus, you won’t want to miss our SEO and PPC editions of quarantine house. New YouTube tool helps brands create videos Businesses can upload images, text, and logos and select layouts, fonts, and music to animate static assets and create a 6 or 15-second video. New LinkedIn ads targeting filters Campaigns can now target users based on a company’s growth rate, category, connections, and who the company follows. Amazon lowers affiliate payouts The retailer slashed Standard Program Fee Rates for […]

Amazon Product Targeting for Sponsored Ads & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

Amazon Product Targeting for Sponsored Ads & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

ADVERTISEMENT On this week’s episode of Marketing O’Clock, hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld talk about Amazon’s product targeting, the delayed rollout of Google Partners’ changes, and new Pinterest ecommerce features. Plus, why the gas station is the best place to shop for perishables and how to turn proving you’re not a bot into a fun puzzle game. This biggest news of the week: Amazon’s new targeting option The retailer now allows advertisers to run ads on product or category pages that are similar or complementary to the products they sell. Google postpones rollout of new Partner requirements Due to the uncertainty surrounding the global pandemic, Google […]

New Facebook Features for Video Publishers & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

New Facebook Features for Video Publishers & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

ADVERTISEMENT On this week’s episode of Marketing O’Clock, hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld dive deep into the latest digital marketing news, their distaste for April Fools’ Day, and the national puzzle shortage. Catch up on these top stories: Microsoft Advertising gets a facelift The new interface is slowly rolling out to all advertisers and looks eerily similar to another popular ads platform. Desktop search is on the rise Consumers are doing more online research and shopping amidst the global pandemic and many users are shifting from mobile back to desktop according to a new report from Microsoft. Facebook’s New video publishing features Video publishers can enjoy […]