Google Quietly Rolls Out Combined Audience Targeting for Search Campaigns via @shepzirnheld

Google Quietly Rolls Out Combined Audience Targeting for Search Campaigns via @shepzirnheld

Advertisers are seeing combined audience targeting for search campaigns in their Google Ads accounts. Although Google has not made a formal announcement, digital marketing consultant Steven Johns noticed the new targeting method in his Google Ads account and shared the news on Twitter on November 13. GOOGLE ADS: *ALERT* …Game Changer…. Anyone guess what this means for search?#ppc #ppcchat @GinnyMarvin @mattgsouthern pic.twitter.com/agJemLJ9tK — Steven Johns (@stevenjohns21) November 13, 2019 How Combined Audiences Work Combined audiences allow advertisers to layer combinations of in-market, affinity, demographic, and remarketing audiences using “AND”, “OR”, or “NOT” directives. Advertisers have had the ability to target multiple audiences to a campaign (“OR”) and exclude audiences from […]

Google Page Speed Badges, Combined Audiences & This Week’s News [PODCAST] via @shepzirnheld

Google Page Speed Badges, Combined Audiences & This Week’s News [PODCAST] via @shepzirnheld

ADVERTISEMENT Catch up on trending digital marketing news by listening to this week’s episode of Marketing O’Clock, part of the Search Engine Journal Podcast Network. This week, hosts Greg Finn and Christine “Shep” Zirnheld are covering all the stories you need to know, form Google page speed badges to Instagram hiding likes and much more. Read the top news from this week’s show: Google will identify sites with a badge of honor (or dishonor) based on page speed Shep explains how Gooogle plans to identify pages with faster or slower page speeds after users click on them in the search results. We also speculate on how they could expand this […]

YouTube Shopping Ads, Bing Link Penalties, Influencer Endorsements & More News [PODCAST] via @shepzirnheld

YouTube Shopping Ads, Bing Link Penalties, Influencer Endorsements & More News [PODCAST] via @shepzirnheld

ADVERTISEMENT Catch up on this week’s episode of Marketing O’Clock, part of the Search Engine Journal Podcast Network. Greg Finn and Christine “Shep” Zirnheld are covering the digital marketing news you’ve been talking about all week and the stories you may have missed. YouTube Placement for Shopping Ads Joy to the world! A new shopping ad placement has been gifted to advertisers just in time for the holiday season. Shep tells you how to ensure your ads are eligible to show in YouTube search and home feeds. Bing Announces New Spam Penalties Greg tells us what types of sites will be affected by the changes, breaking it down in layman’s […]

Google’s BERT Update, Facebook News, Twitter Political Advertising & More [PODCAST]

Google’s BERT Update, Facebook News, Twitter Political Advertising & More [PODCAST]

ADVERTISEMENT Podcast: Download Subscribe: Apple Podcasts | Android | Greg Finn and Christine “Shep” Zirnheld are delivering the biggest news in digital marketing on the latest episode of Marketing O’Clock, part of the SEJ Podcast Network. Mr. Zuckerberg and Mr. Dorsey have starkly different stances on political advertising. But @bafeldman has us thinking more about what might be influencing Facebook’s view on the matter. Are they a toll booth? Or worse? Listen now & join the conversation: https://t.co/87NbWcwT9M pic.twitter.com/KEYyauMraK — Marketing O’Clock (@MarketingOClock) November 1, 2019 We’ll tell you everything you need to know about Facebook’s new ad format and Google Merchant Center updates. Plus, Greg has a “rant.new” about […]

Google Ads Conversion Time Reporting, Facebook Ads in Search Results & More News from This Week [PODCAST] via @shepzirnheld

Google Ads Conversion Time Reporting, Facebook Ads in Search Results & More News from This Week [PODCAST] via @shepzirnheld

ADVERTISEMENT Join Greg Finn and Christine “Shep” Zirnheld as they break down the news and hot topics that the digital community is discussing on this week’s episode of Marketing O’Clock. This week, Apple introduced a new way to search for podcasts and we attempt to use it to get more celebrities to tune in to our show. Plus, we’re telling you why Instagram is banning certain selfie filters and try to guess what Snapchat’s dynamic ad example is actually supposed to be advertising. By conversion time reporting now available for Google Ads campaigns We’ve been asking for it and now it’s here! Greg tells us about the new conversion time […]

Big Linkedin Updates, New Google Targeting & All the News You Missed This Week [PODCAST] via @shepzirnheld

Big Linkedin Updates, New Google Targeting & All the News You Missed This Week [PODCAST] via @shepzirnheld

ADVERTISEMENT Podcast: Download Subscribe: Apple Podcasts | Android | We’re covering all the news for you on this week’s episode of Marketing O’Clock, part of the Search Engine Journal Podcast Network. Greg Finn and Christine “Shep” Zirnheld are breaking down all the digital marketing updates from the previous week with plenty of puns, laughs, and rants along the way. Hear our take on these top-trending stories: LinkedIn rolls out new features for company pages Greg talked about the new features introduced for LinkedIn Business admins this week, including employee notifications for posts, a way to spotlight employee achievements, and a third update that left us scratching our heads. Google Ads […]