The demand for digital marketing services has never been stronger. Are you charging enough? Too much? Read this guide to find out. The post Are You Charging Enough? A Quick Guide to Digital Marketing Prices via @ChuckPrice518 appeared first on Search Engine Journal.
Google has transcended from being just another search engine. It has become ubiquitous, often used as a transitional verb. If you have any doubts, just Google it! With its ever-evolving algorithms, a dominant online advertising platform, and personalized user experience, Google has amassed a global market share of 87%. No one serves up better search results than Google. At least that’s the common perception. but is that always the case? Google’s easy-to-use interface and personalized user experience comes at a cost. It’s no secret the search engine giant catalogs the browsing habits of its users and shares that information with advertisers and other interested parties. If you are unwilling to […]
Almost daily, I stumble across someone online asking which course is best for learning SEO. With Google regularly updating the core algorithm and accelerating the implementation of machine learning, the digital marketing landscape is changing rapidly. That said, outdated tactics that worked 10-15 years ago are still promoted as best practices in a multitude of SEO groups and forums. The days of tweaking one or two things to meaningfully improve organic search results for any length of time are over. Google’s John Mueller has said just that. Today, in order to make it online, one needs to look at improving the whole website. To many, that may seem daunting. Fortunately, […]
Schema markup, found at Schema.org, is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in search results. Top search engines – including Google, Yahoo, Bing, and Yandex – first started collaborating to create Schema.org, back in 2011. Schema markup is especially important in the age of Hummingbird and RankBrain. How a search engine interprets the context of a query will determine the quality of a search result. Schema can provide context to an otherwise ambiguous webpage. Via Schema.org: “Most webmasters are familiar with HTML tags on their pages. Usually, HTML tags tell the browser how […]
We human beings tend to be creatures of habit that automatically do things without stopping to ask ourselves whether there’s another way. How one approaches the web is a perfect example. The internet requires energy-hungry data centers that could account for up to 14% of carbon emissions by 2040. This is such a concern that many web hosts now specialize in providing eco-friendly and carbon-neutral hosting. Remember when Google’s motto was “Don’t be evil”? That changed in 2015 to “Do the right thing.” The “don’t be evil” credo found a new home – in the last line of Google’s code of conduct. Many would argue this move perfectly symbolizes Google’s […]
Ensuring that your business shows up in Google Maps is paramount to long-term viability. Prospective customers are often skeptical of businesses with little or no online presence. Fortunately, Google Maps provide one of the easiest and fastest ways to get online. Business owners now have an opportunity to market their goods and services in real-time to anyone with a mobile device. What Is Google Maps Marketing? Google Maps marketing is simply the optimization of your business presence on Google Maps. The goal is simple: by ranking higher in search, you have an opportunity to significantly increase your business. The better your profile optimization, the better your chances are for showing […]