Creating PPC Campaigns Using Landing Pages

Creating PPC Campaigns Using Landing Pages

A well-built PPC campaign has widely been considered to be near the top of all conversion-driving marketing tactics for quite some time. However, setting up a fine-tuned campaign is only half of the battle of optimally reaching your target audience and generating conversions. The user experience once on the landing page that your ads are driving to is almost equally as important as the content in your ads and your campaign structure. A great and often overlooked portion of the conversion path is attributed to the content and the structure of an ad’s landing page. In the eyes of search engines, this synergy between content on the landing page and […]