The Role of The Facebook Pixel

The Role of The Facebook Pixel

An integral part of a successful Social Advertising Campaign is Facebook Pixel. The Facebook Pixel is a piece of code that should be placed on a website prior to launching any campaign. It is an analytics tool that helps us understand the actions that users are taking on a website and tool to evaluate the effectiveness of our advertising. What is the Facebook Pixel? The Facebook Pixel unlocks a multitude of targeting capabilities that can take your Social Advertising Campaign to the next level. It enhances your targeting and makes sure that your ads are being seen by those who are most likely to take action and convert. Facebook’s core […]

CPM vs CPC Buying on Facebook

CPM vs CPC Buying on Facebook

Facebook ads can be bought, planned, and executed in a variety of different ways. With an assortment of campaign objectives, audience choices, budgeting options, placements, and diverse creative types Facebook advertising has the ability to tailor their algorithm to match any companies’ ROI goals. Once an advertiser decides on these many choices, they must decide which model they want to purchase their ads through. CPM vs CPC On Facebook’s ad platform, ads can be bought by using two different methods, the CPM model or the CPC model. “CPM” means cost per “mille” or the price one will pay for acquiring 1,000 impressions. CPC buying is the price a brand will […]

The Value of Facebook Blueprint Certifications

The Value of Facebook Blueprint Certifications

Facebook offers two options to receive official certifications to set yourself apart as a Facebook Certified Professional, one for buying and one for planning. Facebook Blueprint Certifications are the only two certifications globally recognized by Facebook for advanced-level proficiency in the skills needed to advertise on their platform. They are the highest achievements you can earn in the eyes of Facebook due to the amount of commitment and dedication it takes to learn a particular set of skills. You need to invest in time and money in earning your Facebook Blueprint Certifications. Blueprint Certifications are highly respected in the Social Media Marketing industry due to the difficulty of the exams […]