4 New Edge SEO Capabilities with Shopify via @TaylorDanRW

4 New Edge SEO Capabilities with Shopify via @TaylorDanRW

For a long time, the Shopify ecommerce platform has been met with mixed reactions from the SEO community. There are a number of great businesses using the platform successfully. That said, plenty of technical SEO professionals will tell you that there are certain elements of the platform that: This, however, has the potential to change through edge SEO and Cloudflare Workers. On April 13, CloudFlare’s Matt Prince confirmed via Twitter that the previous “gray cloud” relationship between Shopify and Cloudflare has changed. Gray cloud is CloudFlare terminology for the CloudFlare integration not being “whole”. Previously CloudFlare could only be used for DNS purposes with Shopify. Now, you can request CloudFlare […]

Optimizing for Google Discover: Key Areas to Focus On via @TaylorDanRW

Optimizing for Google Discover: Key Areas to Focus On via @TaylorDanRW

Google Discover is not a new feature, but it does mark the start of a new era in SEO – that of searchless search. First introduced in 2018, Discover (previously known as Feed) became a prominent feature on the Google Chrome mobile application and as a feature in its own right on Android devices. The Discover feed can also appear within organic search results as a special content results block titled “Interesting finds.” However, this is much rarer than other rich results. It is essentially an information feed containing: News. Articles. Video. Advertisements. Special Google rich results such as live sports scores. It’s akin to a social media feed and […]

Migrating to Adobe Experience Manager: 4 Site Structure Considerations via @TaylorDanRW

Migrating to Adobe Experience Manager: 4 Site Structure Considerations via @TaylorDanRW

ADVERTISEMENT In 2019, Adobe Experience Manager (AEM) saw a substantial increase in platform uptake, with BuiltWith now estimating there are around 18,700 websites using the platform globally. Graph taken from BuiltWith on February 17, 2020, showing the number of live AEM websites globally. One can assume this number is only set to increase, given Adobe’s purchase of the Magento platform. More recently, Adobe also moved the Experience Manager to be a cloud-native SaaS application – making the CMS “more scalable and secure for content management across organizations”. With uptake increasing and typical AEM implementations ranging from a few hundred thousand dollars for the license to $2 million-plus for the complete […]

4 Advanced Ways to Use Chrome DevTools for Technical SEO Audits via @TaylorDanRW

4 Advanced Ways to Use Chrome DevTools for Technical SEO Audits via @TaylorDanRW

Chrome DevTools is a fantastic tool that often goes overlooked in technical audit guides, and by SEOs in general. Many of us pay for extensive tool suites (with some tools costing thousands of dollars) with the goals of: Acquiring more data points. Simplifying and automating parts of our work. Yet, no single tool replaces the analysis that can be performed by an SEO, applying logic and qualitative prior knowledge. Outside of the paid tool suite, there are a number of free tools in the market that all serve their own audiences. But one of the most useful free tools for both basic and advanced SEO audits is Chrome DevTools. Built […]

Travel SEO: Competing in Organic Search in 2020 & Beyond via @TaylorDanRW

Travel SEO: Competing in Organic Search in 2020 & Beyond via @TaylorDanRW

Travel is one of the most competitive verticals. Travel brands not only compete against themselves directly but also against a plethora of other business models vying for the same users. Competing for the same users are the travel giants, such as Booking Holdings (who reportedly spent $1.3 billion on “performance marketing” in a single quarter), versus smaller outfits with more modest marketing budgets, and Google itself. The travel sector is also one of the most data-rich sectors, thanks to what is relatively inelastic and stable supply coupled with what is user-demand and seasonality that is predictable. What makes it challenging is that the user journey isn’t linear. The common user […]

Managing Successful SEO Migrations via @TaylorDanRW

Managing Successful SEO Migrations via @TaylorDanRW

As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses as both technology and business objectives advance. Migrations can come in different forms, but the more common ones we encounter include: The level of risk and variables change dramatically between the different migration types, as well as variables and nuances in the client’s tech stack, meaning it’s almost impossible to provide an “off-the-shelf” scope. In the industry, we hear about migrations going wrong namely when they start to impact the world outside of SEO. Losing some traffic and a few […]

Yandex’s Artificial Intelligence & Machine Learning Algorithms via @TaylorDanRW

Yandex’s Artificial Intelligence & Machine Learning Algorithms via @TaylorDanRW

Earlier this month, Google unveiled its latest AI algorithm, BERT, which is said to be the biggest Google update since RankBrain and affects 10% of all search queries. BERT stands for bidirectional encoder representations from transformers. Transformers refer to models that process words in relation to all other words in a sentence, such as juxtaposition keywords, and synonyms. BERT has been covered in detail on Search Engine Journal, both by Roger Montti and Matt Southern. However, Google’s artificial intelligence and machine learning algorithms aren’t the only ones being used by search engines globally. Machine learning is a blanket term encompassing wide range algorithms that learn from datasets to provide: Recommendations. Decisions. […]

Baidu SEO: Content Delivery, Speed & Accessibility via @TaylorDanRW

Baidu SEO: Content Delivery, Speed & Accessibility via @TaylorDanRW

When working with clients on optimizing their websites for the Chinese market, a common early conversation is that of the Great Firewall and how to serve content in China effectively. The Great Firewall is a term used to describe content censorship within China. When talking about SEO for Baidu, it is also a very misused and misunderstood term. Websites hosted outside of China used to suffer from slow load times, but most websites loaded slowly regardless of their origin. Not so long ago, Chinese internet speeds averaged 700/kbps while internet speeds were averaging 3,812/kbps in the UK and 4,684/kbps in the US. As a result, this has lead to users […]