Ask Me Anything About PPC: Introducing Our New Monthly Column via @MrDannyGoodwin

Ask Me Anything About PPC: Introducing Our New Monthly Column via @MrDannyGoodwin

I am excited to announce that Search Engine Journal will be launching a new, monthly column: Ask Me Anything About PPC. Starting in March, we will start answering your questions about all paid search, paid social, and digital advertising. Be sure to check in on the second Tuesday of every month heading forward to see the latest installment of Ask Me Anything About PPC. Meet Our PPC Expert: Navah Hopkins of Hennessey Digital Helping us get started with this new initiative is the super smart and talented Navah Hopkins. Hopkins has been doing PPC marketing since 2012. She currently manages the strategy and execution of paid media, as well as […]

I Love SEO: 10 Reasons Why We 💘 SEO via @MrDannyGoodwin

I Love SEO: 10 Reasons Why We 💘 SEO via @MrDannyGoodwin

I love SEO. You love SEO. Everybody loves SEO. Right? But why? To find out, I asked some of the top SEO experts the reasons why they love SEO. Here were their responses. 1. The SEO Community “The people! Without the amazing wisdom shared by everyone in this community in person, in blog posts, and at conferences we would all be hacking away at this by ourselves trying to guess what worked.” – Eli Schwartz “The people are some of the best I have met in any industry.” – John Doherty “The people are so, so great. Once I stopped being intimidated about meeting the ‘SEO celebs’ I started getting […]

Geeking out on Technical SEO, Audits, Web Dev & More with Shelly Fagin [PODCAST]

Geeking out on Technical SEO, Audits, Web Dev & More with Shelly Fagin [PODCAST]

ADVERTISEMENT Podcast: Download Subscribe: Apple Podcasts | Android | “I hate the word ‘expert.’ I mean, I don’t hate it when other people call me an expert. But I feel so uncomfortable with ever presenting myself that way just because I don’t think I’ll ever feel that way. But I guess, I’ve been in this industry for a long time and I have a lot of knowledge, but just… I felt like there’s always more to learn. I have a ton of things that are on my list when I have free time that I’m super excited about exploring.” Educating clients on the basics of SEO, helping small businesses grow, […]

Ryan Jones on Ranking Factor Nonsense, Machine Learning & SEO, Why You Should Build Websites & More [PODCAST]

Ryan Jones on Ranking Factor Nonsense, Machine Learning & SEO, Why You Should Build Websites & More [PODCAST]

ADVERTISEMENT Podcast: Download Subscribe: Apple Podcasts | Android | “There’s just so much bad advice about stuff that’s ranking factors… There’s a whole bunch of stuff that search engines are telling us isn’t a ranking factor, and then a lot of SEOs are like, ‘We know better. Yes, it is.’ I don’t think they have reason to lie to us there. I don’t know what their motive to lie to us would be there. So, I just wish we’d go back, and look at our ranking factor studies, and our correlation studies, and get rid of the stuff that we know isn’t a ranking factor.”  As a software engineer turned […]

Tony Wright on the Danger of Absolutes in Marketing, Answering SEO Questions & More [PODCAST]

Tony Wright on the Danger of Absolutes in Marketing, Answering SEO Questions & More [PODCAST]

ADVERTISEMENT Podcast: Download Subscribe: Apple Podcasts | Android | “What you’re doing for your car dealership may not necessarily work for the lady who’s running the hair salon down the street. That is a huge deal to understand that there’s not a magic formula and people don’t get it. A lot of the worst advice that I’m seeing is coming out with absolutes and that, ‘You need to do this.’ Frankly, most of the time, you may or may not need to do that.” Tony Wright’s work has earned him the accolades of “search marketing and social media expert,” although he says he prefers the term “geek.” One look at […]

10 Important 2020 Social Media Trends You Need to Know via @MrDannyGoodwin

10 Important 2020 Social Media Trends You Need to Know via @MrDannyGoodwin

ADVERTISEMENT Want to succeed on social media in 2020? Then you need to know what trends will matter most this year. While the technology we have access to has never been greater, the competition has also never been higher Plus, there is no shortage of platforms where you could be investing your time. But in the end, it all comes back to your audience. Are you getting in front of them where they’re spending their time? Are you giving them what they want or need, at the right time? What matters to them? These are the questions we all need answers to – and these answers seemingly change every year. […]

Mike Grehan on Learning to Rank, Information Retrieval & The Death of SES [PODCAST]

Mike Grehan on Learning to Rank, Information Retrieval & The Death of SES [PODCAST]

ADVERTISEMENT Podcast: Download Subscribe: Apple Podcasts | Android | “What I’m doing with my own team now is to stop thinking about SEO and think about CEA and that’s content experience analyst. And think about the content that I need to meet me at every stage of the journey. Stop thinking about search – if it ranks, if it does all of this kind of thing… It’s hard to map that customer journey but just stop thinking about in search that I have to write compelling headlines and text has to be this. Think creatively. You normally talk about engagement in SEO and how important it is.” “SEO pioneer, author, […]

10 Important 2020 SEO Trends You Need to Know via @MrDannyGoodwin

10 Important 2020 SEO Trends You Need to Know via @MrDannyGoodwin

It’s time to take our annual look at what’s ahead for SEO professionals in 2020. What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2020? This is the question we ask every year here at Search Engine Journal. This year, I asked 58 of today’s top SEO professionals for their thoughts. Here are the top 10 trends you need to know in 2020, according to the experts. Want all the SEO trends now? Download our new ebook: The Biggest SEO Trends of 2020, According to 58 Experts Trend #1: BERT & User-Focused Optimization In 2019, the launch of Google’s new […]

Google’s John Mueller on Structured Data, Speed, Disavows, Legacy Penalties & Much More [PODCAST]

Google’s John Mueller on Structured Data, Speed, Disavows, Legacy Penalties & Much More [PODCAST]

ADVERTISEMENT Podcast: Download Subscribe: Apple Podcasts | Android | “Not that there are no myths out there, but I think a lot of these things, they stick around for a reason and it’s important that people feel free to ask something that might be a dumb question. And if you never ask a dumb question, then you never learn what the actual answer is, so it’s not that I want people to stop asking this kind of question, it’s important that they ask things that are confusing to them. And even if that’s something that we hear repeatedly that is a myth or that’s based on an assumption that’s just […]

10 Important PPC Trends to Watch in 2020 via @MrDannyGoodwin

10 Important PPC Trends to Watch in 2020 via @MrDannyGoodwin

What does the future hold for PPC? This is a question we ask every year here at Search Engine Journal. Last year, audiences and automation were just a couple trends PPC marketing experts expected to dominate. But what will be the most important PPC trends in 2020? That’s the exact question I asked 39 of the top PPC marketing experts. Here are the top 10 PPC trends you need to know for 2020 – from paid search, to paid social, to remarketing, and beyond – according to the experts. Want all the trends now? Download our new ebook: The Biggest PPC Trends of 2020, According to 39 Experts 1. Less […]