About #theDigitalCCH

ProTip: Instapage Form Submission Tracking for Google Tag Manager

ProTip: Instapage Form Submission Tracking for Google Tag Manager

In a recent article, we discussed the Landing Page Platform, Instapage, and how it can benefit you in your Digital Marketing portfolio.  Recently, we ran into an issue with one of our pages not tracking the Form Submissions correctly in Google Tag Manager.  We found that it was possible to get a false-positive submission if someone clicked the Submit Button, before completely filling out the form.  While this may be a rare occurrence, it was still something we wanted to address and correct.  Note:  this is for tracking the built-in forms that are part of Instapage, not any third-party forms that may be used separately from Instapage. 1)  To start, […]

How To: Whitelist Email Addresses In Gmail

How To: Whitelist Email Addresses In Gmail

Have you ever had somebody say they sent you an email, but you never got it, or you ended up finding it in Spam/Junk?  Yeah, it happens to all of us.  So, what can you do about it?  Well, there is the process of ‘Whitelisting’ an email, so that it doesn’t end up in Spam.  Let’s take a look at what you need to do, to always receive those very important emails. In this scenario, we will be showing you how to set up a Whitelist Filter in Gmail. 1) Login to Gmail, click on the gear icon and select “Settings”: 2) Select “Filters and blocked addresses”: 3) Scroll past all your existing […]

Intro to Google Analytics & Tag Manager

Intro to Google Analytics & Tag Manager

We recently did a tech training for our team at Traffic Builders on the basics of Google Analytics and Google Tag Manager.  While the Ad-Ops products are the meat and potatoes of our services, all of the data and metrics usually comes back to being able to track the performance of those products, and for that, we use Analytics and Tag Manager.  Here’s a link to our Slide/Deck, and some quick snippets are outlined below. Google Analytics Access – Account / Property / View Create New Account Create New Property Google Tag Manager Access – Account / Container Create New Container Add Tag(s) Installation Into WordPress Admin Level User Access […]

InstaPage – What Is It, and Why Should I Use It?

InstaPage – What Is It, and Why Should I Use It?

As websites have evolved, in their design, and more importantly, purpose, the creation of Landing Pages has become a key part of Digital Marketing.  Using your existing website to build a landing page has both its Pros & Cons.  While it is convenient to just build another page on your existing site, there can be downsides to doing so, in both design and function. There are many other dedicated platforms out there that specialize in creating landing pages, one of which is Instapage, which we have been using for some time now, and today, we’ll give you a basic intro to it and how it works.  As Instapage says on […]

What’s the Difference Between Domain, Hosting, DNS and All That Other Stuff I Don’t Understand…

What’s the Difference Between Domain, Hosting, DNS and All That Other Stuff I Don’t Understand…

In one of our recent articles, “The Anatomy of A Website“, we discussed the basic components of what makes a website tick.  The backend is built on the WordPress Core along with Themes and Plugins.  Once you are ready to publish your site, you will need to have a few additional items in order to get your new site online.  Today, we will discuss what those items are and how they all work together. When you visit a website, you navigate to it via a browser such as Chrome, or Bing, to what is called a Domain, or URL.  In our case, the domain is https://digitalninja.club/.  A website is stored, […]

The Anatomy of A Website

The Anatomy of A Website

web·site: a location connected to the Internet that maintains one or more pages on the World Wide Web. A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server. Notable examples are wikipedia.org, google.com, and amazon.com. Today roughly 380 new websites are created every minute across the World. (Wiki) At Traffic Builders, we build most, if not all of our websites with WordPress. “WordPress is a free and open-source content management system (CMS) based on PHP and MySQL. Features include a plugin architecture and a template system. It is most associated with blogging but supports […]

3 Ways to Measure Influencer Success Without Instagram “Likes”

3 Ways to Measure Influencer Success Without Instagram “Likes”

Back in July, Instagram began hiding likes in seven countries. Now, Instagram has announced it will begin hiding likes in the United States as well. Account-holders will still be able to see their personal like counts, but visitors will not. As a result, the “popularity contest” that was for so long at the heart of Instagram will cease to exist hopefully creating a more welcoming environment where users feel comfortable expressing themselves. This rather surprising platform change carries with it significant impact as those marketers who were largely reliant on vanity metrics to measure social media success now find their influencer measurement capabilities turned upside down. So, what should marketers […]

#SMTLive Wrapped: Your Favorite Twitter Chats from 2019

#SMTLive Wrapped: Your Favorite Twitter Chats from 2019

Once again, another year has flown by and it’s hard to believe that we’re only a few weeks away from the holidays. As I sit here and plan our last #SMTLive Twitter chat of the year, I can’t help but think about everything that has happened in the world of social media in 2019. I’m thankful to have #SMTLive as a place for us, marketers, to gather and discuss all these major social media updates that affect our work and require our attention. Everyone who has participated in these chats over the years has provided valuable insights into unique social media strategies, tips and tricks that the Social Media Today community is […]