About #theDigitalCCH

3 Ways to Measure Influencer Success Without Instagram “Likes”

3 Ways to Measure Influencer Success Without Instagram “Likes”

Back in July, Instagram began hiding likes in seven countries. Now, Instagram has announced it will begin hiding likes in the United States as well. Account-holders will still be able to see their personal like counts, but visitors will not. As a result, the “popularity contest” that was for so long at the heart of Instagram will cease to exist hopefully creating a more welcoming environment where users feel comfortable expressing themselves. This rather surprising platform change carries with it significant impact as those marketers who were largely reliant on vanity metrics to measure social media success now find their influencer measurement capabilities turned upside down. So, what should marketers […]

#SMTLive Wrapped: Your Favorite Twitter Chats from 2019

#SMTLive Wrapped: Your Favorite Twitter Chats from 2019

Once again, another year has flown by and it’s hard to believe that we’re only a few weeks away from the holidays. As I sit here and plan our last #SMTLive Twitter chat of the year, I can’t help but think about everything that has happened in the world of social media in 2019. I’m thankful to have #SMTLive as a place for us, marketers, to gather and discuss all these major social media updates that affect our work and require our attention. Everyone who has participated in these chats over the years has provided valuable insights into unique social media strategies, tips and tricks that the Social Media Today community is […]

How to Design a Logo [Step-by-Step Guide]

How to Design a Logo [Step-by-Step Guide]

I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we’ll always be able to recognize (even without the brand’s name attached). But what is it about a logo that makes you recognize it? What is it about the design that can elicit a memory or even a specific emotion? If you’re in the process of creating a logo for your company, you’re in a unique position to make a powerful impact on how consumers perceive your brand. Everything you do, say, and, display as part of your new business will tell your prospects more […]

Traffic Builders “What Is A Driver?”

Traffic Builders “What Is A Driver?”

Traffic Builders Gives Your Agency Immediate Best In Market Digital Capability! Traffic Builders has teams of certified digital experts specific to each of our products. With a complete “state of the industry” product suite, a proven, volume tested system of on-boarding, communication, state of the industry reporting and a passionate team of digital marketers we are the digital agency that allows you to focus on building your agency.