How to Choose the Most Link-Worthy Data Source for Your Content

How to Choose the Most Link-Worthy Data Source for Your Content

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. In this topic, I want to dive a little bit deeper into the data and share insights about how the source of your content can be just as important in determining how your content will perform. In this analysis, I looked at 1,474 client […]

How to Choose the Most Link-Worthy Data Source for Your Content

How to Choose the Most Link-Worthy Data Source for Your Content

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. In this topic, I want to dive a little bit deeper into the data and share insights about how the source of your content can be just as important in determining how your content will perform. In this analysis, I looked at 1,474 client […]

Benchmark for Success: What Your Vertical Can Achieve With Content Marketing

Benchmark for Success: What Your Vertical Can Achieve With Content Marketing

You’ve produced a piece of content you thought was going to be a huge success, but the results were underwhelming. You double and triple checked the content for all the crucial elements: it’s newsworthy, data-driven, emotional, and even a bit controversial, but it failed to “go viral”. Your digital PR team set out to pitch it, but writers didn’t bite. So, what’s next? Two questions you might ask yourself are: Do I have unrealistic link expectations for my link-building content? Is my definition of success backed by data-driven evidence? Fractl has produced thousands of content marketing campaigns across every topic — sports, entertainment, fashion, home improvement, relationships — you name […]