All posts by Emma Wiltshire

The first #SMTLive Twitter chat of 2020 (and the new decade) was one to remember. Our topic of conversation was “Discussing Social Media Marketing Goals for 2020”. We had a lively chat about personal growth, professional goals, current trends in social media and helpful marketing strategies. As promised, I’m here to share some highlights from our conversation. We covered a lot, but there were two conversation topics, in particular, that stood out to me as noteworthy. I asked: What popular social media marketing trends do you expect will impact your business in 2020? What are best practices for improving engagement and brand awareness in 2020? Everyone responded by sharing current and popular […]

In our latest SMT audience poll, we put the call out to our community to get their insights into the key digital marketing topic of focus for them in 2020. We provided four options, which, ostensibly, will help us better guide our content decisions throughout the year, but also provides some interesting insights into the key trends and shifts getting the most attention among digital marketers as we move into the new decade. Here were the results of our reader poll: Interesting to note that influencer marketing, which has been a key buzz topic in recent times, was actually saw the least response, while paid social and targeting is the big […]

While it’s difficult to predict the future direction of the various social media platforms, it can be interesting to note what strategies marketers are actually planning to implement, which, in large part, will reflect where they see things headed, based on their real-world experiences. So where will marketers be spending more of their social media time and money in 2020? In a recent poll series, we asked members of the SMT community this exact question. Over 1000 people responded, letting us know where they plan to focus their marketing time and energy in 2020. Here’s what they said: Which social media platforms will marketers spend most of their time in 2020? […]

Pinterest’s new curated marketplace, Pinterest Shop, gives smaller businesses the holiday boost they deserve.

As we eagerly count down the last few days until Thanksgiving, the Industry Dive marketing team is practicing our own form of thanks-giving. Just like that one family member that forces you every year to go around the table and say what you’re all thankful for, I asked our team to go around and share their favorite marketing tools. “What digital marketing tools are you most thankful for this year?” And while we could make a long list of tools we use every day, I was more curious to know which tools the team could not live without. Here is a list of marketing tools we are most thankful for […]

It is a great challenge today for marketers to create content that captures the attention of viewers. Even more so when it comes to advertisements. Whether a user has fallen down a dark YouTube hole or they are just jumping on their phone to watch one video, it’s equally as hard to get someone to pay attention to your ad. Google recognized this trend of decreasing attention spans back in 2016 and developed a new type of ad called a “bumper ad.” In Google’s word, the bumper ad is “a six-second video format ideal for driving brand reach and frequency. They are available through Google Ads as an add-on to traditional campaigns and […]

It is a great challenge today for marketers to create content that captures the attention of viewers. Even more so when it comes to advertisements. Whether a user has fallen down a dark YouTube hole or they are just jumping on their phone to watch one video, it’s equally as hard to get someone to pay attention to your ad. Google recognized this trend of decreasing attention spans back in 2016 and developed a new type of ad called a “bumper ad.” In Google’s word, the bumper ad is “a six-second video format ideal for driving brand reach and frequency. They are available through Google Ads as an add-on to traditional campaigns and […]

Last week, we held an #SMTLive Twitter chat to share and discuss the findings from our recent report, “The State of Social Lead Generation 2019 Survey Report.” Ever since Facebook was launched the early 2000s and social media took off as a means to connect, and share our lives digitally with others, businesses have also been taking advantage of social platforms in order to accomplish a variety of marketing and sales goals. For example, brands use social media to build brand awareness and loyalty, provide fast customer service, recruit employees, make sales. And, ideally, to generate leads. For our survey report, we gathered close to 350 responses from fellow digital […]