Google extends lead forms to YouTube, Discovery campaigns

Google extends lead forms to YouTube, Discovery campaigns

Google has been testing lead form ad extensions in Search campaigns since last fall. Now, advertisers can use the lead form extensions in YouTube and Discovery campaign ads as well. The company also announced new initiatives to automate data imports into Google Ads. When logged-in users click on a Google lead form ad extension, some information pre-populates.. Lead form ad extensions will be available in Display campaigns later this year, Google noted in its announcement Wednesday. Google has expanded the field options available for collection since it initially started testing lead forms. Now in addition to name, email, phone number and postal code, advertisers can opt to collect city, state, […]

Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans

Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans

TikTok and LinkedIn under one roof? “Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, as President Trump said on Friday that he was considering taking steps that would effectively ban the app from the United States,” The New York Times reported Friday. The company is in talks with the White House and reportedly negotiating to take over TikTok’s operations in US, Canada, Australia, and New Zealand. Why we care. Despite its best efforts (see below), TikTok’s attempts to convince U.S. legislators that it operates wholly independently from its Chinese parent company ByteDance haven’t stuck. It’s options increasingly look […]

Will Google’s Ad Disclosure schema catch on?

Will Google’s Ad Disclosure schema catch on?

Google announced some updates to how it plans to inform users about the ads they see, including a new type of schema, as well as the latest on Privacy Sandbox proposals to manage ad serving, measurement and more without third-party cookies and cross-site tracking on Friday. Ad Disclosure schema. Google’s testing an Ads Transparency Spotlight tool that relies on what it calls Ad Disclosure schema to show users information about the ads served on web pages. The Ads Transparency Spotlight tool is available now as a Chrome extension in alpha stage. (You can also enable it in Microsoft’s Edge browser if you allow extensions from other stores.) At this point […]

Google blows up ad headline font in new test

Google blows up ad headline font in new test

Google is testing a larger font size in ad headlines. The first headline displays in a considerably larger font on line one with a second headline appearing below it. The test was spotted by PPC hubbub. We have been able to replicate this on the Google mobile app. In the example we captured, only the ad in the absolute top position displays with the new test formatting. In the screenshot below, the Geico ad at the top exhibits the test formatting with the much larger font size for the first headline while the Progressive ad in position two renders with the normal headline font treatment. Google is testing larger fonts […]

Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant

Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant

On July 1, Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance. When Limited Data Use (LDU) is enabled, Facebook restricts the way data from users detected to be from California can be stored and processed. The feature is already having a dramatic impact on advertisers. CCPA gives California residents the right to know how their data is being used, what categories of data are being collected and sold (e.g., name, IP address) and the ability to opt out from allowing companies to do so. It doesn’t just apply to business based in California. Like the EU’s GDPR, CCPA applies to […]

Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads

Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads

Twitter ad engagement suffers. Snapchat user gains slow Twitter’s ad engagement declined along with a steep drop in ad revenue. We’re starting to get a clearer picture of how the pandemic affected social platforms last quarter. This week, even as monetizable daily active users increased by a whopping 34% to 186 million, Twitter reported ad revenue fell by 23% year-over-year to $562 million in Q2 (total revenue was $683 million, down 19% year-over-year), that’s coming off flat ad revenue growth in the first quarter of 2020. Twitter’s sharp decline in ad revenue was matched in a steep drop in ad engagement and cost per engagement. Why we care. The trends […]

Product feed optimization: Here’s more reason to use those attributes

Product feed optimization: Here’s more reason to use those attributes

Google is showing attributes from product feeds in Shopping ads. If you needed more reason to pay attention to all the attributes available for your products in your Google product feed, here’s one: Google is surfacing more attributes from merchants’ product feeds in Shopping Ads. The example above, spotted by Jackson Lo, SEO lead, international growth at Shopify, this week, shows apparel ads with the “Material” attribute. A Google spokesperson told Search Engine Land that surfacing attributes in Shopping ads is live on mobile and is now being tested on desktop. I was curious if this was mainly showing on ads for brand queries, but I was also able to […]

Buy on Google goes commission-free, will enable checkout via PayPal, Shopify

Buy on Google goes commission-free, will enable checkout via PayPal, Shopify

Earlier this year, Google surprised merchants by opening up the Google Shopping tab in its search results to free product listings. Now for the next phase of the shakeup: commission-free access to Buy on Google, the company’s native checkout from product listings. It is also integrating with third-parties to make it easier for merchants to streamline order management and payments. Items available to Buy on Google are indicated by a shopping cart icon in Google Shopping. Why we care. The combined moves of making Google Shopping and Buy on Google checkout free for retailers will make it much more accessible to a wider range of sellers than other marketplaces. Not […]

Microsoft Advertising offers free stock images for Audience ads

Microsoft Advertising offers free stock images for  Audience ads

Microsoft Advertising advertisers can access Shutterstock’s stock photo library of more than 320 million images for their search campaigns. Announced Tuesday, the new partnership makes stock images available for free within the Micorosft Advertising web interface. Shutterstock library access is rolling out first in the U.S. and UK for advertisers participating in the Microsoft Audience Network beta. It will also be available for image extensions in search text ads eventually. Audience ad images. Audience ads are native formats that run on MSN.com, Microsoft Outlook, Microsoft’s Edge browser and syndication partner sites. There are two types of Audience ads formats. You can either pull image and ad information from a product […]

Social Shorts: Google’s ShopLoop, Instagram Shop overhaul, Snapchat brand pages

Social Shorts: Google’s ShopLoop, Instagram Shop overhaul, Snapchat brand pages

ShopLoop: Google’s mobile commerce experiment Google’s experimental lab Area 120 is out with a new e-commerce experience for mobile web that incorporates social feed engagement and video product demos common on YouTube. Shoploop features a feed of short (90-seconds max) videos from creators using or talking about products. Every post links out to the relevant product page on a retail site. Users can like, save and share posts and follow creators. The current product categories are makeup, skincare, hair and nail. Why we care. Social commerce is gaining traction, led by Facebook’s Instagram shops, and Shoploop is Google’s effort to tap into it beyond YouTube. Who knows where this experiment […]