How to evaluate content quality with BERT

How to evaluate content quality with BERT

Marie Haynes recently had a really insightful podcast interview with John Muller. I specifically enjoyed the conversation about BERT and its potential for content quality evaluation. “M 26:40 – .. Is Google using BERT now to better understand now whether content is good?” “J 27:00 – … It’s not so much to understand the quality of the content but more to understand what is this content about, what is this sentence about, what is this query about …” Google has repeatedly said that it helps understand natural language better. Content quality assessment like humans do is still fairly complicated for machines to do. “M 28:54 – … could Google treat […]

The dangers of misplaced third-party scripts

The dangers of misplaced third-party scripts

I was recently helping one of my team members diagnose a new prospective customer site to find some low hanging fruit to share with them. When I checked their home page with our Chrome extension, I found a misplaced canonical tag. We added this type of detection a long time ago when I first encountered the issue. What is a misplaced SEO tag, you might ask? Most SEO tags like the title, meta description, canonical, etc. belong in the HTML HEAD. If they get placed in the HTML BODY, Google and other search engines will ignore them. If you go to the Elements tab, you will find the SEO tags […]