How to Use GitHub for Enterprise SEO via @SEOGoddess

How to Use GitHub for Enterprise SEO via @SEOGoddess

My engineering friends have often shown me what they are working on through GitHub and I see open source projects stored and shared on the site for SEO. What Is Git? Large-scale enterprise sites are complex, and it can be difficult to manage version control with a team of engineers constantly accessing, modifying, and adding things. Git was originally developed in 2005 by Linus Torvalds as an example of a distributed architecture, or distributed version control system (DVCS), in which every developer’s working copy of the code is also a repository that can contain the full history of all changes. Git repositories are connected locally, allowing engineers to work on […]

Why Enterprise SEO Needs a Champion via @SEOGoddess

Why Enterprise SEO Needs a Champion via @SEOGoddess

Many years ago I interviewed for a director role to manage an agency’s paid search marketing. During the interview, the hiring manager noticed my experience in SEO was stronger than my paid search experience. I was passed on to meet with the company’s CEO. That CEO’s most pressing question was “How do you get clients to do the work?” My answer: “Find the champion within the organization.” That question and my answer ring in my head every day. When working with (and for) an enterprise company, it is important to find that person (or a few people) that have a spark for what SEO is and the value it can […]

Knowing When & How to Hire an Enterprise SEO Expert via @SEOGoddess

Knowing When & How to Hire an Enterprise SEO Expert via @SEOGoddess

ADVERTISEMENT In my over 15 years working as an enterprise SEO for many companies, I have come to be able to navigate the complexities of enterprise SEO. I have found the support of a good quality enterprise SEO agency and the addition of a consultant is the best combination for success. Recognizing When You’re in an Enterprise SEO Environment In some cases larger organizations may feel like enterprise level, but oftentimes are lean and agile enough that they don’t have the complexities an enterprise site has. I have consulted for organizations with over 50,000 employees and roughly $500 million in yearly revenue but manage to run a successful SEO strategy […]

How You Should or Shouldn’t Use Synonyms for SEO via @SEOGoddess

How You Should or Shouldn’t Use Synonyms for SEO via @SEOGoddess

If you are working in SEO or just learning, at one time or another you have probably heard about synonyms by: Someone telling you that you need to add synonyms to your website for SEO. A plugin on your WordPress site recommended synonyms for best SEO results. Seeing a mention of this article and you were curious how synonyms could improve your SEO. Reading conflicting articles on synonyms and you don’t know which is true. Whatever brought you to this article, you can make an informed decision in this confusing world of synonyms for SEO. Why Most SEOs Tell You to Use Synonyms? Most SEOs will tell you that you […]

The Difference Between an SEO Bug & a Feature Request via @SEOGoddess

The Difference Between an SEO Bug & a Feature Request via @SEOGoddess

ADVERTISEMENT “That’s not a bug, it’s a feature request.” If you work in an enterprise SEO environment, you have probably heard this phrase. If you haven’t heard the phrase, then there is a good chance you eventually will. Understanding what the difference is between the two will save you when approaching SEO issues. Understanding the SEO Bug Most of what we do as SEO professionals is about finding foundational and technical issues on the site that causes SEO non-compliance. Errors and warnings in Google Search Console and Bing’s Webmaster Tools are just the beginning. Reports of non-compliant URLs in crawling/reporting tools like Botify constantly needing to be addressed. In an […]

Enterprise SEO: Planning Your 2020 SEO Strategy via @SEOGoddess

Enterprise SEO: Planning Your 2020 SEO Strategy via @SEOGoddess

Most enterprise-level organizations expect a strategy for SEO before the fiscal year begins. This strategy is usually communicated up through the key stakeholders (Directors, VPs and even C-levels) who tend to show an interest in SEO for the company. Once the strategy is agreed on and confirmed by all involved, it will act as a sort of reference throughout the year as the SEO team lead (Manager, Director or sometimes VP) to report against progress and key performance indicators (KPIs) that could include revenue increase, team efficiency increase, or other metric everyone has agreed on. Having been through this process on numerous occasions while working both within the organization and […]

Partnering with an Enterprise SEO Agency: What You Need to Know via @SEOGoddess

Partnering with an Enterprise SEO Agency: What You Need to Know via @SEOGoddess

Choosing the right SEO agency can be a daunting task in itself. Considering the complexity of what is needed from an enterprise SEO agency adds an entirely new level that can be overwhelming. With so many SEO agencies popping up all over, how do you know which ones truly know how to optimize a website with the latest in Google’s algorithms without trickery or spam? My experience over the last 20 years has found me on both sides of the fence. I started my career building an SEO agency from a few people and a handful of clients to over 500 clients and staff of over 100 people in less […]

The Top 4 Enterprise SEO Platform Tools: An In-Depth Review via @SEOGoddess

The Top 4 Enterprise SEO Platform Tools: An In-Depth Review via @SEOGoddess

With millions of pages and keywords to manage and report on, enterprise SEO is increasingly more complicated and time-consuming. Using an enterprise SEO platform tool can increase efficiency and productivity for organic search marketing teams in a large organization who are managing organic search initiatives. These SEO tools can help you with: Identifying opportunities. Tracking performance. Optimizing content. Backlink reporting and management. Cross-organization communication. Competitive analysis. Integrating analytics tools. Technical analysis from crawling to conversions. Local, national, and global. While there are many free SEO tools available, none are able to manage the large scale and complexity that comes with an enterprise site. For the past 20 years, I have […]