An Introduction to Artificial Intelligence in Marketing via @jes_scholz

An Introduction to Artificial Intelligence in Marketing via @jes_scholz

ADVERTISEMENT Marketing with Artificial Intelligence. Sounds fancy. And that’s the problem. The term is thrown around in marketing tool ad copy, by marketing gurus and hyped by the media. Yet, a concrete definition is elusive. For many, AI is an enigma surrounded by buzzwords. But the irony is, as much as the hype has overstated what AI might do in the next years, the reality of how AI is already used today in marketing is often under-recognized. Facebook uses facial recognition to recommend who to tag in photos. Google uses deep learning to rank search results. Netflix uses machine learning to personalize recommendations. Amazon uses natural language processing for Alexa. […]

How to Get Google to Index Your Site With the Coverage Report via @jes_scholz

How to Get Google to Index Your Site With the Coverage Report via @jes_scholz

You can’t call yourself a technical SEO if you aren’t using the Google Search Console Index Coverage report. It’s an invaluable tool for understanding: Which URLs have been crawled and indexed by Google and which have not. And, more importantly, why the search engine has made that choice about a URL. The report seems relatively simple to follow with its traffic light color scheme. Red (Error): Stop! The pages are not indexed. Yellow (Valid with warnings): If you have time to spare, stop, else, hit the gas and go! The pages may be indexed. Green (Valid): All is well. The pages are indexed. Problem is, there’s a big grey zone […]

An SEO Guide to URL Parameter Handling via @jes_scholz

An SEO Guide to URL Parameter Handling via @jes_scholz

While parameters are loved by developers and analytics aficionados, they are often an SEO nightmare. Endless combinations of parameters can create thousands of URL variations out of the same content. The problem is we can’t simply wish parameters away. They play an important role in a website’s user experience. So we need to understand how to handle them in an SEO-friendly way. To do so we explore: What Are URL Parameters? Also known by the aliases of query strings or URL variables, parameters are the portion of a URL that follows a question mark. They are comprised of a key and a value pair, separated by an equal sign. Multiple […]

SEO-Friendly Pagination: A Complete Best Practices Guide via @jes_scholz

SEO-Friendly Pagination: A Complete Best Practices Guide via @jes_scholz

Site pagination is a wily shapeshifter. It’s used in contexts ranging from displaying items on category pages, to article archives, to gallery slideshows and forum threads. For SEO professionals, it isn’t a question of if you’ll have to deal with pagination, it’s a question of when. At a certain point of growth, websites need to split content across a series of component pages for user experience (UX). Our job is to help search engines crawl and understand the relationship between these URLs so they index the most relevant page. Over time, the SEO best practices of pagination handling have evolved. Along the way, many myths have presented themselves as facts. […]

How to Use XML Sitemaps to Boost SEO via @jes_scholz

How to Use XML Sitemaps to Boost SEO via @jes_scholz

As the web evolves, so too does Google and SEO. This means what is considered best practice is often in flux. What may have been good counsel yesterday, is not so today. This is especially true for sitemaps, which are almost as old as SEO itself. The problem is, when every man and their dog has posted answers in forums, published recommendations on blogs and amplified opinions with social media, it takes time to sort valuable advice from misinformation. So while most of us share a general understanding that submitting a sitemap to Google Search Console is important, you may not know the intricacies of how to implement them in […]

Fixing Index Bloat: 9 Ways to Deindex Pages from Google via @jes_scholz

Fixing Index Bloat: 9 Ways to Deindex Pages from Google via @jes_scholz

Google is good at its job. Sometimes, a little too good – indexing pages it was never meant to find. Undesirable URLs that are not contained in your sitemap. Orphaned URLs not linked on your website. Bizarre URLs you may not even know exist. Most SEO professionals worry about getting pages into the Google index. But you also need to be concerned with getting low-value pages out of the index. Let’s deep dive into why having fewer indexed pages can actually lead to a higher number organic sessions. And how different deindexing methods impact SEO. What Is Index Bloat? Index bloat is when a site has an excessive number of […]