Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everyone. Welcome to this week’s edition of Whiteboard Friday. My name is Kameron Jenkins. I am […]

5 Common Objections to SEO (& How to Respond) – Best of Whiteboard Friday

5 Common Objections to SEO (& How to Respond) – Best of Whiteboard Friday

Posted by KameronJenkins With marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you’ll hear to SEO and how to counter them with smart, researched, fact-based responses — an important skill to brush up on now more than ever. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everybody. Welcome to this week’s edition of Whiteboard Friday. My name is Kameron Jenkins, and today we’re going to be going through […]

The SEO Elevator Pitch – Best of Whiteboard Friday

The SEO Elevator Pitch – Best of Whiteboard Friday

This week, we’re revisiting an important topic for SEOs everywhere: how to show your value. In the wake of everything that’s happened recently with COVID-19, being able to describe your worth to potential clients or stakeholders is an integral skill. In this favorite episode of Whiteboard Friday, Kameron Jenkins shares how to effectively and succinctly build an SEO elevator pitch that highlights the value you bring to a business and three warnings on what not to do.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey guys, welcome to this week’s edition of Whiteboard Friday. My name is Kameron Jenkins. Today […]

Spectator to Partner: Turn Your Clients into SEO Allies – Best of Whiteboard Friday

Spectator to Partner: Turn Your Clients into SEO Allies – Best of Whiteboard Friday

Are your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you’re asked to “just SEO a site.” In today’s Whiteboard Friday, Kameron Jenkins outlines tactics you should know for getting clients and bosses excited about the SEO journey, as well as the risks involved in passivity. (We were inspired to revisit this classic Whiteboard Friday by our brand-new Mini Guide to SEO Reporting! These two resources go together like a fine La Croix and a […]