Search engines penalize websites – but why?

There’s hardly another constant hot-button issue as intensely debated within the search industry as search engine penalties. Leading SEO outlets maintain their coverage of that touchy subject from a uniform angle, reinforcing the subjective view that seemingly all but a few websites are penalized. Yet despite this ongoing barrage of information, it seems that more misconceptions are being disseminated than certainties. Consequently the situation only amplifies unwarranted fears among website operators. This opinion piece, strongly influenced by the author’s personal experience while working for Google Search including penalizing websites, is an attempt to clarify why and how leading search engines approach penalization. The focus here is on key search market […]

The Ultimate Google Disavow Guide

The Ultimate Google Disavow Guide

Since its introduction in 2012 the Google Disavow Tool has become an indispensable instrument for website operators and online marketers It is the only method of positively mitigating backlink risks and maintaining off-page signals. If used correctly, the Disavow Tool becomes a one-way communication channel with Google. The wider application of the Disavow Tool and the vast amounts of data that it continues to generate for Google remains a source of speculation. It’s main purpose, at least from the website operator’s point of view, remains the dissociation of their website from PageRank passing backlinks that may otherwise hold organic search visibility down. When used carelessly, however, the Disavow Tool can […]

SEO myths busted by an ex-Googler

SEO myths busted by an ex-Googler

Every industry has its myths and so does the SEO world. Google tries now and again to shed light on common misconceptions. However, there is only so much a small team of outreach professionals can do to raise awareness at international conferences, so here are the 10 most SEO myths, busted by former longtime Google Search employee and SEO expert. Myth #1: SEO is a level playing field In theory – or so it goes – SEO is a “fair competition,” where every website stands the same chance to compete for queries. Except it isn’t. It hasn’t been for a long time and it never will be “fair” again. Similar […]