A Look Back at How COVID-19 Impacted Businesses in Q2

A Look Back at How COVID-19 Impacted Businesses in Q2

Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for over a full quarter. For the last several months, we’ve been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing by the day. Now that businesses have closed the books on Q2, we wanted to take a step back and assess where our customers are, four months later. How does the state of business compare today to where it was in March? How have teams changed their behavior to adapt to the new economic climate? […]

Deals Closed Rise Significantly as May Comes to an End [COVID-19 Benchmark Data]

Deals Closed Rise Significantly as May Comes to an End [COVID-19 Benchmark Data]

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. That’s why we’re publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. These core metrics are split by region, company size, and industry cuts, so you can explore data for companies most similar to yours. You can find the data, and more context on the dataset and sources, here. Because the data […]

Deal Pipelines Gain Positive Momentum in Mid-May [COVID-19 Benchmark Data]

Deal Pipelines Gain Positive Momentum in Mid-May [COVID-19 Benchmark Data]

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. That’s why we’re publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. These core metrics are split by region, company size, and industry cuts, so you can explore data for companies most similar to yours. You can find the data, and more context on the dataset and sources, here. Because the data […]

Deal Pipelines Trending Upward in May’s Second Week [COVID-19 Benchmark Data]

Deal Pipelines Trending Upward in May’s Second Week [COVID-19 Benchmark Data]

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. That’s why we’re publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. These core metrics are split by region, company size, and industry cuts so you can explore on your own to see data for companies most similar to your own. You can find the data, and more context on the dataset […]

Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we’re all learning how to operate in a “new normal” that’s constantly changing. That’s why we’ll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. While this post focuses on the highlights of last week, you can explore all the data we’re publishing here.   […]

Your CMS Is NSFW

Your CMS Is NSFW

Marketers have a secret — we hate our CMSes. Research from HubSpot found that the vast majority of marketers are unhappy with their CMS, with an NPS of -65. No, that’s not a typo. Let that sink in — negative 65. What’s going on? When businesses are just starting out, website management isn’t prohibitively difficult. CMSes designed for very small businesses allow marketers to own their company’s online experience without a developer or IT team’s help. But as businesses grow, our needs — and our organizations — change. As we expand into new markets, launch new products, and introduce new brands, new challenges emerge. Marketing leaders must coordinate with developers […]

After Weeks of Decline, Sales Metrics Showing Signs of Recovery [COVID-19 Benchmark Data]

After Weeks of Decline, Sales Metrics Showing Signs of Recovery [COVID-19 Benchmark Data]

The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we’re all learning how to operate in a “new normal” that’s constantly changing. That’s why we’ll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. While this post focuses on the highlights of last week, you can explore all the data we’re publishing here.   […]

Deal Creation Bounces Back After Early April Lows [COVID-19 Benchmark Data, Updated Weekly]

Deal Creation Bounces Back After Early April Lows [COVID-19 Benchmark Data, Updated Weekly]

The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we’re all learning how to operate in a “new normal” that’s constantly changing. That’s why we’ll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. While this post focuses on the highlights of last week, you can explore all the data we’re publishing here.   […]

Deal Volume and Sales Response Rates Drop to New Lows [COVID-19 Benchmark Data, Updated Weekly]

Deal Volume and Sales Response Rates Drop to New Lows [COVID-19 Benchmark Data, Updated Weekly]

The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances. We’re all learning how to operate in a “new normal” that’s constantly changing. That’s why from now until the end of June, we will be publishing week-over-week trend data for core business metrics including such as website traffic, email send and open rates, sales engagements, close rates and more. We plan to add additional cuts, like channel and region, over time. This week, we’ve added an additional dimension to our dataset — company size. You can explore all the data we’re publishing here. About the Data These insights are […]

Benchmark Data: How COVID-19 Is Impacting Sales and Marketing Performance [Updated Weekly]

Benchmark Data: How COVID-19 Is Impacting Sales and Marketing Performance [Updated Weekly]

The economic impact of COVID-19 is undeniable. In the face of closures and shifting consumer behavior, businesses across the world have had to adapt to rapidly changing economic circumstances. At HubSpot, we’re asking ourselves the same questions many of you are: What now? What should we change about our strategy, and what can go on, business as usual? If we have to make changes, where should we invest our resources and focus? It can be hard to get a clear picture of how the market is changing in real time. There’s a plethora of headlines about the state of business today, but reliable data that shows how behaviors are shifting […]