Does your Website Make the Grade in 2020?

Does your Website Make the Grade in 2020?

A while ago (as in 12 years ago) we created the first Website Grader. The goal was simple: help anyone with a website evaluate its effectiveness at attracting an audience of interested and relevant buyers. We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. And we knew how important it was for people to leverage their websites to attract visitors and connect with customers to grow. Fast forward to 2020, and […]

Your Blueprint to Create the Perfect Content Marketing Strategy

Your Blueprint to Create the Perfect Content Marketing Strategy

Creating content can feel discouraging. For instance, you might spend hours producing something that’s amazing, only to get little engagement, traffic, or leads. What’s more, later, you’ll have to explain that ROI to your boss — talk about a dreadful workday. If you’re feeling frustrated or burnt out with your content creation process, you’re in luck. Here, we’ve created a complete blueprint to a successful content marketing strategy. In this post, I’ll walk you through the different aspects of the content blueprint and why each facet is so important for marketers to include in an overall strategy. For more information on content marketing strategies, we’ve created a content marketing workbook […]