How to Meet the Increased Demand for Website Accessibility via @kim_cre8pc

How to Meet the Increased Demand for Website Accessibility via @kim_cre8pc

Sometimes it takes a sudden spike in bounce rates to illustrate a problem with the accessibility and usability of a website. The increased demand for website accessibility revealed how many businesses were unprepared. When people around the world were ordered to stay home, their dependence on the web for basic necessities increased. Many websites and apps were unprepared to handle the increased load or demands for their services and products. The more interesting development from the crush was discovering how inaccessible websites are. Suddenly more people were walking in the shoes of those who already knew from personal experience. For example, many people suddenly found themselves crash course learning Zoom […]

Accessibility for Digital Businesses: How Your Company Can Be a Leader via @kim_cre8pc

Accessibility for Digital Businesses: How Your Company Can Be a Leader via @kim_cre8pc

ADVERTISEMENT Digital businesses with accessible websites are demonstrating leadership by example. They are showcasing proof that ethical accessibility practices can help increase brand credibility, inclusion for all, and online conversions. For companies that wish to do the right thing for their website users, what does this inclusion mean and how is it done? Can your company be a leader in the accessibility space? How might your business prove authenticity, credibility, and dedication to online accessibility? Pushing for Accessibility Web Content Accessibility Guidelines, WCAG version 1.0, was first published on May 5, 1999. It has taken 20 years for accessibility guidelines to catch on and be taken seriously. Are you too […]

Marketing Website Accessibility in the Age of Assumptions via @kim_cre8pc

Marketing Website Accessibility in the Age of Assumptions via @kim_cre8pc

ADVERTISEMENT Offering website accessibility services has attracted enthusiastic interest from digital marketing and web design companies seeking new revenue streams. Ground zero is overcoming accessibility assumptions, myths, biases, and even misguided marketing about what accessibility is and who it is for. Which Leg Is First? When you put on your shoes, which foot do you choose first? Is it your left foot, or right foot? Do you sit or stand on one leg and then switch legs? Do you wear shoes? Do you wear socks with sandals? (Had to ask.) Do you own shoes? What happens for people who do not have feet? How often do web designers, developers, and […]

Here’s Why Inclusive Web Design with SEO Wins 2020 via @kim_cre8pc

Here’s Why Inclusive Web Design with SEO Wins 2020 via @kim_cre8pc

Inclusive web design with SEO creates new opportunities for digital marketers and web designers seeking a competitive edge. Website conversions depend on how well webpages assist people with decision making starting from search queries. Your role as an SEO is making webpages appear in search engine results at the precise moment for the exact people requesting them. Advanced online marketing considers the webpage user experience to stick the landing, which takes them into the realm of web design. The fun is figuring out who those people are so you can target them in search engines and web design decisions. Most of the time businesses have a fairly good idea of […]