ADVERTISEMENT Looking to grow your following on Instagram? Use these 22 proven tips to attract more followers. 1. Create an Editorial Calendar for Instagram When we write content, we labor over ideas, delivery, and optimization. It should be no different when we share photos and videos on a business or brand’s Instagram account. Take the time to brainstorm clever content ideas that align with seasons, holidays, your business’ upcoming events, and, most importantly, your overall traffic and sales goals. You can still be flexible and post spontaneously as ideas come to you, but having a library of ideas and a (tentative) schedule will keep you ahead of the game instead […]
ADVERTISEMENT With more than 25 million Instagram business accounts and more than $7 billion spent on Instagram advertising last year, it’s clear that brands are investing in this channel. Others, however, remain on the sidelines, and one of the chief reasons is that they (incorrectly) believe they have nothing to post. This couldn’t be further from the truth. Whether you’re a trendy B2C company or a traditional B2B company, there’s a place for you on the ‘gram. Don’t fall into the trap of thinking your business doesn’t have anything visually interesting to post. With a little creativity and strategic planning, you’ll find there’s plenty you can post on Instagram. Here […]
Want your Facebook ads, websites, logos, and creative assets to look like a trained professional made them. Read these tips. The post 7 Graphic Design Tips for Non-Designers via @KristiKellogg appeared first on Search Engine Journal.
ADVERTISEMENT Digital marketers need to be strategic about marketing themselves. It’s easy to spend so much time focusing on your business that you don’t invest enough time on your personal brand. But don’t forget – you are a direct reflection on your brand. You represent your business, and for that reason, building your personal brand is a must-do. One way to do that is to create a robust personal LinkedIn profile. Discover 15 ways to boost your personal brand on LinkedIn. 1. Optimize Your Profile for Search LinkedIn is just as much of a search engine as it is a social media platform, so the words you choose matter immensely. […]
ADVERTISEMENT LinkedIn provides a valuable opportunity to connect with business leaders, decision makers, and high-income earners. LinkedIn should definitely be a part of your business’ social media marketing mix. Discover five ways to use LinkedIn for business. 1. Use LinkedIn as a Networking Tool LinkedIn is an amazing networking tool. To take full advantage of LinkedIn’s networking capabilities, you need to do three things: Connect with people Build an all-star profile Interact with others Connect with People Connect with colleagues and friends you know, right along with other people you don’t know. There’s no limit to who you should connect with. Follow someone’s blog? Connect with them on LinkedIn. Have […]
ADVERTISEMENT All social media networks are not created equally. While Instagram might be a powerhouse for one brand, it’ll do nothing for another – and while one business might have tons of engagement on Facebook, another business will gain more traction on LinkedIn. With that in mind, how do you choose where to invest your time (and potentially ad spend)? The best move is to have at least a presence on each of the major platforms, and from there, strategically choose which ones to double down on. We’re going to take a look at each of the seven major social media platforms in our social media guide: Facebook, Twitter, LinkedIn, […]
Discover 11 ways to get started with chatbots on Facebook Messenger. The post Facebook Messenger Marketing & Chatbots: 11 Ways to Get Started via @KristiKellogg appeared first on Search Engine Journal.
ADVERTISEMENT At this point, you probably need no convincing that Twitter is an effective marketing tool for business. You can use Twitter to gain exposure, drive site traffic, assist in conversions and improve overall brand reputation. If you’re ready to up your investment in Twitter, but don’t know where to start or what to tweet, we’re here to help. Read on for 21 things to tweet from a business or brand account. 1. Promote Your Blog Posts and Content Whenever you publish a new blog post, case study, white paper or any other piece of content, push it out to Twitter! And not just on the first day – make sure […]
ADVERTISEMENT You’d be hard-pressed to find a business that didn’t see the value in having a page on Facebook (more than 60 million businesses already have Facebook pages). A Facebook book page allows you to tell your brand story, create relationships with customers and accomplish business goals – it’s a win all around. Here, we’ll look at eight ways you can drive engagement with your Facebook business page, all without spending a dime. 1. Post Native Videos Directly to Facebook Rather than post your content to YouTube, try posting it to Facebook. When you post natively from Facebook, the video will automatically start playing as your followers scroll through their […]
Google isn’t missing 51% of their content because they can’t or don’t want to crawl it. They’re missing it because large, complex enterprise sites can put up barriers, often unknowingly, that make it difficult for search engines to find their most important content. The way to combat this is by optimizing for the full SEO funnel – crawl, render, index, rank, and convert. It’s only when you unify all this data that you can unlock the opportunities on your site to help Google and other search engines find and index your critical content. For years, Botify has been helping SEO professionals do this by providing: Log file analysis HTML and […]