Pro Tip: How to find and fix 404 errors that really matter to win your traffic back

Pro Tip: How to find and fix 404 errors that really matter to win your traffic back

There are many ways to find 404 errors: Google Search Console, crawlers, third-party tools. But none of them shows which external sources link to your website with the wrong URLs. These sources can be bringing you a sufficient amount of traffic, yet you have no idea they’re linking to 404 pages. In this post, I’ll share 7 actionable steps that will help you to quickly identify these low-hanging fruits and win your traffic back. Note: you’ll need access to Google Analytics. 1. Go to any 404 page and check its title tag. Most likely, it will be something like ‘404,, ‘Page Not Found,’ etc. 2. Log in to Google Analytics […]