How to Do SEO for Niche Markets via @krisjonescom

How to Do SEO for Niche Markets via @krisjonescom

There is a product or service out there for everyone. But, some can be so specific that their target market is an eighth of the size of a major consumer industry. While there are many advantages to catering to unique audiences, it can be challenging if you don’t know how to reach them. Because a niche market is so small, it can be nearly impossible to reach potential customers through traditional means. However, the internet opens the door for even the most unique of businesses to become profitable if they market themselves correctly. From generating targeted ads to having a stellar social media presence, being online is a must for […]

The 7 Worst Link Building Myths Holding Back Your Campaign via @krisjonescom

The 7 Worst Link Building Myths Holding Back Your Campaign via @krisjonescom

As long as search engines shroud their algorithms in secrecy, the industry will continue to be rife with spam and myths. I’d argue this encourages businesses to pursue the wrong strategies rather than strategies that work. That’s why some people have lost faith in the value of SEO. This limits opportunities more than it creates new ones. As you read through this chapter, you’ll notice a number of popular myths that cast a negative light on link building and leave people scared of pursuing manual link building practices. This is understandable from where the industry has come from. You’ve likely heard or read advice from link building experts like, “it’s no longer 2006!” […]

A 10-Point Ecommerce SEO Checklist for 2020 via @krisjonescom

A 10-Point Ecommerce SEO Checklist for 2020 via @krisjonescom

With a brand new decade ahead of us, now is the perfect time to reevaluate your ecommerce website’s SEO strategy. A Google, Bing, or Yahoo search is the beginning of a shopper’s journey to your site, and proper SEO techniques will ensure that you make the best first impression. Though the world of SEO can be incredibly complex to navigate, especially for ecommerce sites, the following checklist will ensure you are moving in the right direction. Ecommerce Technical SEO Checklist Technical SEO is the foundation for any successful SEO strategy. Follow these steps to ensure your technical SEO is on point: 1. Ensure Your Website Can Be Crawled & Indexed […]

6 SEO Content Writing Tips for Law Firms via @krisjonescom

6 SEO Content Writing Tips for Law Firms via @krisjonescom

The SEO landscape for law firms is fiercely competitive. Not surprisingly, law firms were early adopters of SEO and remain some of the most aggressive spenders. However, not all law firms got it right, and many remained on the sidelines. Unlike some industry laggards, the legal profession as a whole appears to understand that digital marketing is a necessary piece of an effective overall marketing strategy. Lawyers understand that gone are the days of leveraging the “yellow pages” or securing the back cover of the telephone book to drive new business. Law firms should leverage multiple digital marketing strategies, including paid ads on Google and Facebook, but SEO content writing […]

Analyzing search results reveals a lot about Google’s view of useful content

Analyzing search results reveals a lot about Google’s view of useful content

Creating content is a process that has to get smarter all the time. Google is continually improving how it understands naturally expressed human language, as perfectly evidenced in its BERT update from last October. Google has said – and webmaster trends analyst John Mueller has echoed – that there is really nothing drastically new to optimize for after the update, aside from ensuring that SEOs are writing naturally in their content rather than focusing too much on keywords. The idea of creating content around topics rather than keywords is not particularly new, and so I am presenting an argument for making sure your content is addressing exactly what users want […]

5 Ways SEO & Web Design Go Together via @krisjonescom

5 Ways SEO & Web Design Go Together via @krisjonescom

When you’re trying to improve your website’s performance, it’s important to remember that you have to focus on numerous factors simultaneously. In both life and digital marketing, we tend to give all of our attention to one or two important elements while neglecting something else that can turn out to be equally as important. If you want to do better in the SERPs, it takes more than just SEO. Your website also needs to be designed well, or you risk squandering all of that organic equity you have been building. SEO and web design work together more seamlessly than many people might realize. Their components mingle and flow together so […]

How Does Website Security Affect Your SEO? via @krisjonescom

How Does Website Security Affect Your SEO? via @krisjonescom

Over time, people have gotten smarter about the way they use the internet. Like anything else, humanity’s harnessing of the online world has followed a natural progression: when a new problem arises, solutions are tested until the right one is found. It is then implemented, and people move on to a better place than where they were before. Some people might think they can always tell if they’re safe online. Just get a firewall, don’t give out personal information to sketchy websites, use unique passwords; it’s all been said before. But computer hackers are out there. They are looking to harm websites and people and are much savvier than the […]

4 Tips to Boost Your Google My Business Profile via @krisjonescom

4 Tips to Boost Your Google My Business Profile via @krisjonescom

Are you leveraging your responses to Google reviews and using the new Google My Business (GMB) tools to get a leg up on your local search competitors? If not, here are some major points to consider when boosting your GMB presence. 1. Encourage Reviews Reviews are one of the best ways to grow your GMB profile. They cost nothing but do much to raise your business’s profile to organic searchers. Think about how you might go about weeding through a large selection of local general contractors if you have never employed one before. You have no idea if the claims made on a contractor’s website are accurate since you don’t […]

Here’s how to leverage long-tail keywords for your SEO

Here’s how to leverage long-tail keywords for your SEO

When it comes to improving your SEO, you should be reaching for every opportunity you can. For most people, one of the first things they’ll think to do is to find keywords that have a high search volume. However, as most people know, this can make you a small fish in a very large pond. We’d all like to think that we’re able to compete with huge websites for high- or medium-volume keywords that are usually more generic terms, but it doesn’t usually pan out that way. Fortunately, there are a few simpler ways of ranking higher, including using more specific, long-tail keywords as primary keyword targets. While it might […]