Analyzing search results reveals a lot about Google’s view of useful content

Analyzing search results reveals a lot about Google’s view of useful content

Creating content is a process that has to get smarter all the time. Google is continually improving how it understands naturally expressed human language, as perfectly evidenced in its BERT update from last October. Google has said – and webmaster trends analyst John Mueller has echoed – that there is really nothing drastically new to optimize for after the update, aside from ensuring that SEOs are writing naturally in their content rather than focusing too much on keywords. The idea of creating content around topics rather than keywords is not particularly new, and so I am presenting an argument for making sure your content is addressing exactly what users want […]

Here’s how to leverage long-tail keywords for your SEO

Here’s how to leverage long-tail keywords for your SEO

When it comes to improving your SEO, you should be reaching for every opportunity you can. For most people, one of the first things they’ll think to do is to find keywords that have a high search volume. However, as most people know, this can make you a small fish in a very large pond. We’d all like to think that we’re able to compete with huge websites for high- or medium-volume keywords that are usually more generic terms, but it doesn’t usually pan out that way. Fortunately, there are a few simpler ways of ranking higher, including using more specific, long-tail keywords as primary keyword targets. While it might […]

How to Do Local SEO During the Holidays via @krisjonescom

How to Do Local SEO During the Holidays via @krisjonescom

We’ve all got our favorite holidays scattered throughout the year. I know plenty of people who begin planning their next Halloween costumes on November 1. Others wait all year for Black Friday to roll around to mark the beginning of the Christmas shopping season. When it comes to local SEO around the holidays, that word “season” is paramount. You know you want to boost your rankings, generate more online sales, and, most importantly, increase foot traffic in your brick-and-mortar for the holidays. But you obviously can’t expect much of that to happen if you start marketing the weekend before the holiday. Many customers out there push themselves to complete all […]