How to Design Content Remarketing Campaigns That Actually Work

How to Design Content Remarketing Campaigns That Actually Work

You know content marketing works, so you’ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come — they find your content in search results and in their social media feeds. But they may not fill out a form and become a lead right then and there. It’s not always because they’re not interested in your message — so how do you recapture those viewers who left your site? Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you’re not doing it, you’re leaving money on the table. Let me outline for you the sections […]

How to Humanize Your Facebook Messenger Chatbot

How to Humanize Your Facebook Messenger Chatbot

The best chatbots don’t seem like chatbots at all, they seem like humans. So how do you create a tech-powered bot to sound like a human? Easy. You inject the bot with a bit of familiarity, humor and empathy – and all of this is possible because, contrary to popular belief, chatbots aren’t powered by AI. Chatbots run based on scripts, which are written by marketers like you and me, meaning that you can humanize your Facebook Messenger chatbot campaigns the same as you would humanize an email marketing campaign. And if you’re running Facebook Messenger chatbots, it’s essential to humanize your bots. Empathetic, kind, funny bots stand out in the […]