Augmented reality is more than a buzzword. Move over human influencers; virtual beings might be the next-gen in the near future of marketing. Ever want to grab a headset and meet your client in virtual reality instead of Zoom – see what your home office makeover could look like using augmented reality or create a virtual copy of yourself and send it off to teach your next webinar or Facebook Live? Digital marketers are facing new realities, thanks to pandemic disruptions, diversity movements, and social distancing. Everything – from virtual spaces, micro-messaging to digital creators to platform targeting – has completely turned marketing upside down in the last few months. […]
Make sure to adjust your Instagram strategy for today’s environment. Here are some expert tips for growing your Instagram brand account right now. The post How Brands Should Use Instagram PR During Work-From-Home Mode via @lisabuyer appeared first on Search Engine Journal.
The reports are in and video is winning for small and medium-sized businesses business, especially during COVID-19. A new study on small business marketer behavior reveals an increased focus on video marketing and as well as using videos to get found on search. According to the study, 64% responded that video is the most effective form of online marketing content. And almost half of the respondents agreed that they must create videos in order to grow their business. This study conducted by Promo.com surveyed more than 500 marketers and small business owners from around the world. The data was combined with 2019 data of their more than 1 million users […]
ADVERTISEMENT Social media trends are like friends; they come and go. However, the best friends and trends end up sticking around and evolving into permanent parts of our lives with qualities such as integrity, dependability, trust, quality and even ROI. The bad friends and ‘trendamies’ need to get weeded out before too much time, and resources get depleted. Social Media Channels: That Was Then, This Is Now You know social media channels are here to stay when you consider: Daily Activity Almost 3.5 billion social media users worldwide coexist with devices. Users More than 90% of millennials are active social media users. Time Almost 2.5 hours a day is spent […]
ADVERTISEMENT There are more than 330 million monthly users and over 350,000 tweets posted per minute. You know who’s out there in that massive, engaged audience? Your potential clients and customers. If they’re on Twitter, your business or brand should be, too. It’s not just customers and clients that are active on Twitter. It’s also journalists, bloggers, and influencers who are looking for brand, fan, and company story ideas – and when they go searching for something in your vertical, you want to make sure your business shows up. And let’s not forget the passionate consumers who flock to Twitter to voice opinions, concerns, and complaints – if a conversation starts […]
A docuseries can play a vital role in your content strategy. Here are 11 reasons why. The post 11 Reasons Why You Should Use a Docuseries in Your Content Strategy via @lisabuyer appeared first on Search Engine Journal.