How Ecommerce Businesses Can Prepare SEO & Content for Post-COVID-19 via @Manish_Analyst

How Ecommerce Businesses Can Prepare SEO & Content for Post-COVID-19 via @Manish_Analyst

COVID-19 has certainly turned the world upside down. Unfortunately, many industries have been hit hard during this pandemic and have seen a massive decline in traffic and conversions. One of the most interesting trends we’re seeing is in ecommerce – both in terms of SEO and conversion. According to research from Stackline, certain online retailers providing medical supplies, food, and fitness equipment have grown a considerable amount. Some of the top fastest-growing product categories include: Disposable gloves. Bread making machines. Cough and cold. Packaged food. Weight training equipment. Cleaning supplies. On the other hand, non-essential and travel-related product sales are declining during COVID-19. This includes: Luggage and suitcases. Cameras. Swimwear. […]

How Will Google BERT Impact Your Content Strategy? via @Manish_Analyst

How Will Google BERT Impact Your Content Strategy? via @Manish_Analyst

BERT is said to be among the biggest Google updates of the year – affecting roughly 10% of all search queries. BERT – which stands for Bidirectional Encoder Representations from Transformers – was carried out to help Google better understand natural language processing. Here’s a fantastic example of BERT in action from Google: As you can see, the “AFTER” results are much closer tied to the user intent of the query. But what does this mean for your SEO and content strategy? Major algorithm updates like this generally send SEO professionals into an uproar about how to optimize – chock full of tall tales and misinformation. Google’s mysterious algorithms are […]

Pro Tip: 3 common mistakes SEOs make when disavowing links

Pro Tip: 3 common mistakes SEOs make when disavowing links

Disavowing links can be tricky business – and there’s lots of misinformation on the topic. There are some common areas where a lot of people go wrong in the process of disavowing links. Some of these misconceptions can have detrimental impacts on your website’s visibility. Here are three misconceptions about disavowing links you will want to avoid. 1. Disavowing the wrong links It might seem logical to focus your efforts on disavowing links that are obviously bad, including: Adult sites Illegal gambling Sketchy foreign sites Google is very good at deciphering bad inbound links – they’re going to know that you didn’t actively build links on porn sites. The ones […]